So your business now have a Company Page in LinkedIn, the next thing you need to do is take advantage of your profile’s features to leverage your brand. One way to do this is to update your account’s status regularly. The good thing about this is that you can designate a number of employees that can do this with you. As posted on LinkedIn’s Learning Center:

Company Status Updates are posts made by the company to share anything from company news to product releases to promotions to relevant industry articles. Posts can be seen on the company’s Overview tab by any LinkedIn member or on each follower’s homepage Updates feed.

Why Only a Number of Employees can Update Your Company Status?

Originally, anyone with a valid @companyusername.com email address can make minimal edit on the company’s profile page. However, the launch of this feature only allows selected employees to administrate your business profile.

The rationale behind this limitation is unknown, but it is safe to say that choosing a small number of designated employees to work of the page can do something good on your LinkedIn marketing efforts. If you designate a small number of employees who can update your LinkedIn company page, it won’t confuse your followers as to what your business real voice is.

Furthermore, you’ll only need to train a few employees to manage your company page with you. If you’re ready to activate your company status update, just follow the simple steps below:

1. If you are a page administrator, visit your LinkedIn company page, and then click Admin Tool > Edit.
2. Under the Company Page Admins, select the “Designated Users Only.” You have to do this in order to activate your Company Status Update. If you choose “All employees” instead, the status update box will not appear on your profile.
3. After choosing the Designated Users Only, you can now select who among your network can be your page admin under “Manage Admins.” Your Company Status Update box will then appear.

Having a LinkedIn company page allows you and your employees to share information about your brand on a different platform. It also adds character to your page, although the social network is meant for a white-collar transaction. A status update allows your company page to have its voice and become more personable.

This will even help you encourage your network connection to interact on your content. In turn, this will help your posts to spread further and reach your target audience.

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Earlier today, Contently released a new tool called the Portfolio+, which is designed to help writers build their own brands. Contently is an online platform that helps those brands in need to look for Web content providers. On the other hand, the website also enables freelance writers to look for clients.

What is Portfolio+ and How it Works

Portfolio+ offers a quick and simple way for full-time and freelance Web content providers to present their works that were published online. It also allows them to track their analytics, as well as see how their stories are shared on the Web.

In order to take advantage of this feature, users are asked to sign up with their Facebook account. It will then prompt them to enter a list of publications they have written for. After that, the website will automatically index the user’s published work online to create a basic profile. From there, the user can select which of his or her work will be featured on the Portfolio+ page.

Services and Features

Portfolio+ features a handful of components that will enable users to analyze how their content performs on the Internet. This feature displays statistics about the user’s write-ups, which includes the number of their published clips, number of followers on various social networks, and how many times their content was shared.

In turn, it gives the users the opportunity to feature their most shared or most commented posts on their Portfolio+ page.

What makes this feature great is that it can let users track who is plagiarizing their work. Plagiarism is a common problem among content providers. Thus, this fall, Contently will be adding a component to the Portfolio+ that will help writers get the credit due to them.

Helping Journalists Build Their Careers

Contently is not the only an online platform that allows connection between publishers and writers. There’s About.me and Flavors.me that is owned by AOL. These websites provide users with a sort of digital business cards, although they put emphasis on the summary of a user’s work experiences, rather than a portfolio of their published works.

There’s also Muck Rack that monitors what journalists tweet about. It also offers a portfolio page for writers. The difference between this website and Contently, though, is that Muck Rack requires users to manually input all of their articles. Contently, on the other hand, is automated and designed as a homepage for writers.

According to Shane Snow, co-founder of Contently, the goal of Portfolio+ is for the writers to track their work and get credit for it.

Our mission is to help journalists build their careers, build their personal brands, get more credit for their work, basically anything that we can to provide value to the new generation of journalists.

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Now that you already have an idea why your business needs a LinkedIn Company Page, the next thing you need to do is fill it out. A complete company profile is very important because it calls for the most professionalism. Your business page on LinkedIn should show a white-collar persona that comes with some character. Therefore, follow the steps below to know how you can complete your company page.

Add Basic Information

By heading to Admin Tools > Edit, LinkedIn will prompt you to fill in generic information about your business. A lot of the details included in your page are already filled after adding your company page. All you have to do is make sure that you streamline your page’s description portion because this will help users understand what your brand is all about.

Post Job Openings

The second tab on your company page is “Careers.” Here, you can post job openings that let users know that you are looking for more staff. Although you may already have other methods to announce that you’re hiring, LinkedIn is another best place to tap all the professionals looking for a job.

Include Products and Services

As mentioned on the previous post, a LinkedIn company page lest you leverage your products and services. You can do this by heading to Admin Tools and clicking “Add a Product or Service”. After that, you will go through simple instructions to help you promote your products.

Promote Your Page

The good thing about having a company page on LinkedIn is that you can promote it through an ad campaign. This feature could help leverage your company as you incorporate inbound marketing efforts into your business platform. The ad campaign is split into four steps, and you can take through all of this in a very comprehensible manner. If you’re having a hard time understanding the steps, there’s a “Common Questions” box which appears to the right of page.

Measure and Analyze Your Data

The final tab on your LinkedIn Company Page is the Analytics. When it comes to Internet Marketing, you have you measure and analyze everything in your campaign. That way, you’ll know where your efforts are bringing you. This feature allows you to track your page views and unique visitors on your entire profile and its individual tab. Analytics also shows the number of clicks that your products or services have received, as well as the number of users that follow your company.

 

By completing your company profile page and learning how each of its component function, it will help your company to keep the momentum flowing towards your LinkedIn marketing success.

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