The test run for Facebook Offers is now coming to an end. As announced by the social networking giant last Thursday, all Pages with over 400 fans can now send discounts and promotions through the website. However, Pages operated in Japan have to wait until next week to be eligible in the feature.

In addition, merchants are now required to pay at least $5 to run Offers on their Facebook Page. On the other hand, users can still claim their offers for free.

Why Your Business Needs Facebook Offers

A couple of months ago, Facebook worked with a selected number of local business Pages to test their Offers. Through this, business owners were able to offer discounts and other giveaways to their fans for free. This also enabled them to expand their reach on the social network with help of various ad products from the site.

When one of their fans claimed an Offer, it will appear on the user’s Newsfeed. As a result, merchants can also reach their fan’s friends organically.

In relation to this, a Facebook representative shared a case study that shows the success of Facebook Offers. Aria Resort and Casino in Las Vegas was able to book 1,500 room night reservations after running an Offer. The promo requires customers to make a two-night reservation on selected dates in exchange for a $110 resort credit plus VIP passes to their Haze nightclub.

The resort promoted their offer through Premium Page and Sponsored Stories ads, which target fans and friends of fans. Because of Facebook Offers, customers made 671 reservations for 1,585 room nights. In addition, Aria saw a nearly five-fold return on its investment.

How the Facebook Offers Program Works

To run an Offer, business owners will need to pay $5 on a related ad product to promote it to a targeted audience. They can also add bar codes or promotional numbers for their promos, so that their fans can track and claim it better on third-party sites.

Facebook Offers gives local businesses another way to promote their deals other than print ads, Foursquare Specials, Google Offers, Groupon, and many more. Aside from giving local business Pages the opportunity to expand their online presence on the network, it also provides a new revenue stream for Facebook.

Prior to this, the social network giant offered a similar product last August called Facebook Deals. This ad product is designed to encourage group-buying like LivingSocial or Groupon. However, Offers are more targeted on individual users.

The post “Facebook Offers” Service Now Comes with a Price appeared first on About Social Media.

Now that your business already has a LinkedIn Company Page, it’s time to get started with your inbound marketing campaign.

There are two ways which you can do to generate leads through LinkedIn: the direct and the indirect approaches. The first one is designed to provide company information about your network and prospects. The second approach,  on the other hand, is created to spark a conversation with your connection, and then bringing them to a landing page.

Direct LinkedIn Approach

A direct LinkedIn approach is ideal if you reach to your network with their interests in mind. Imagine this scenario: You are in a cocktail party and then someone approached you to sell you a house and lot instantly. That would be an unpleasant experience, right?

On the other hand, when you go to a cocktail party and met someone who spent talking with you for 20 minutes, you will be more inclined to listen to what he or she is trying to say. When that someone talks about you, your interests, and needs, and then tell you that he or she is a real estate agent, then you are more likely to have a business transaction with him or her.

The same thing goes when you generate leads on LinkedIn through direct approach. You have to know your prospects first, and try being helpful by offering advice, industry insights, or general information. When you already build a relationship them, that’s the right time to give a sales pitch.

Indirect LinkedIn Approach

The indirect approach, on the other hand, allows you to redirect people to a landing page. Using this page, your prospects can download a white paper, sign up for a newsletter, or read more information about your business and the products and services that you provide.

In order for an indirect approach to become successful, you have to engage your connection using the direct approach. Offer free advice or helpful information that can be valuable to your network. When a relationship between you and your followers are already established, you can then give out a sales pitch that will bring them to a landing page. From there, sales transaction could begin.

Getting the attention of your prospects and generating leads from them actually takes time and patience. You have to start by making yourself and your company’s presence known, and then create and build a connection with your network. That way, you can easily convince that you are worth doing business with.

The post Lead Generation: How It Works on LinkedIn appeared first on About Social Media.

Christmas Inflatables Provide Impressive Festive Atmosphere

Everyone tries their very best to make their house or drive way look spectacular and vibrant during Christmas season. Bright and colorful Christmas inflatables can help you get that impressive festive look to your house in just a few minutes.

Easy and quick way to give a festive look to your house and yard.

There are various types of inflatables available for your Christmas decorations. They come in all outstanding colors and sizes. The larger your inflatable, the most decorative your house looks in the entire neighborhood. The best part about these inflatables is that they can be put up easily without much labor work. The electric pump mechanism to inflate these large balloons of air is quite simple when you follow the straight forward instructions. Securing them with stakes can keep them flying high excitingly even when the temperature might fluctuate a bit.
Not much fanfare is needed while storing and cleaning these inflatables for the next holidays. You can store them immaculately for the next year, in their original packages or storage bags in some dry cool place. In this manner you can reuse these amazing inflatable for many many years as they are made from extremely resilient and durable materials. The lights, colors and the sizes of these ornate inflatables give a festive look to your house in the day time as well as night time.

Which Christmas inflatables do you wish to get for your house, this Christmas?

These attractive inflatables are so popular that you might see them not only on houses or yards, but also on stores, parking lots, offices, etc. Suddenly, while walking down the street you might see a gigantic Santa waving at you or some flying sled on top of the roof or an enormous candy cane sticking out of nowhere. You just can help but notice it and admire its awesome vibrancy. The most popular inflatable item sold during Christmas is Santa, in various poses and sizes.
There are other inflatable items too which look strikingly attractive, like the huge vivid colored castle, reindeer, the sled, candy canes, penguins, polar bears, Christmas trees, turkeys, super heroes, etc. People usually get awe struck by these inflatables because of their enormity and the vibrancy of their colors and the matching lights to make them sparkle in the nights. Due to the extreme popularity of these Christmas blowups, people have started using various other blowups during other festive occasions too.
If you want to get into the festive Christmas groove instantly, you need to decorate your home with Christmas inflatables.

Christmas Inflatables Provide Impressive Festive Atmosphere is a post from: Advertising Balloons

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