Facebook started testing brand new mobile ads yesterday, although it is not inside the Facebook app itself. The new ads can be found in external apps, as well as on mobile websites that users connect with their Facebook account.

The new Facebook mobile ads are based on the user’s age, gender, location, and interests. According to the social media site, the goal of the new ad network is to show users more relevant ads wherever they go, even outside the website’s own properties.

Last June, Sponsored Stories started surfacing on Facebook together with games on Zynga’s website. This is an obvious sign that an external ad network, designed to compete with Google, is coming.

How Facebook External Mobile Ad Will Work

Facebook declined to reveal any ad advertisers, exchanges, networks, or publishers involved. However, TechCrunch explained how the small initial test will work.

Users will see banner and ads targeted based on their Facebook biographical and social data within non-Facebook apps and mobile websites. However, it will only appear on mobile platforms authenticated by the user to connect on the social network.

Other than the age, gender, location, and interest, the ads will be targeted based on the friends who have used an advertiser’s app. This means that advertisers can target their market based on any targeting option that are available on Facebook’s standard ads marketplace.

Facebook External Mobile Ad: What Lies Ahead?

Facebook and Zynga are operating on a profit-sharing agreement. However, the company’s new ads are functioning on an ad exchange. This allows advertisers to bid on a specific demographic without having any access to information about you. The good thing about this is that the ads don’t clutter its own mobile application. So whether this is the golden egg that Facebook shareholders are looking for remains to be seen.

Facebook earns money through mobile ad network based on the traffic that they bring to other apps and websites. Advertisers, on the other hand, are taking advantage of the network’s expansive and accurate user data set in order to reach their specific audiences. This gives app developers and brands a powerful way to tap their market, that they will be willing to pay more than if they advertise directly with less accurate ad exchange network.

If the social media site’s new ad network will provide more accurate targeting than competitors, it could be a new and lucrative revenue stream. This could be helpful for someone that is struggling to monetize its mobile efforts.

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Advertising Inflatables

Advertising inflatables – burgers, bikes and what not – all in the sky

One of the most amazing aspects to advertising inflatables is that you can get them tailor made to meet the needs of your company.

Afraid of spending on advertising?

When times are tough, such as the tough economic times we live in, it is but natural for people to cut back on spending. But perhaps, this is not such a wise decision to make, if you are running a business – big or small, it does not matter. Fact is, successful business owners know that this is a good time to invest and make their business grow.
After all, you must understand that when you are spending money on an advertising campaign, you cannot really consider it to be an expense or a waste of money. In fact, you are making a wise investment and the more you advertise, the more money you will make.

Advertising inflatables are just what your business needs.

Whatever be your business, burgers or bikes, you can make these huge balloons tailor made to suit your business needs. This is really a great way to advertise whatever you are selling as by advertising in this way – you are getting people to take notice of your business.
Just look at it from another angle. You are walking down the road or driving by or cooking at home or busy in the office and all of a sudden you see a giant burger in the sky?

How would you react?

Definitely you are going to stop and look at the big burger in the sky. And why would you do that? Because it got your attention! After all, if you see something out of the unexpected, it definitely is going to grab your attention, of that there can be no doubt.
And this is just the case that will happen when you advertise in this way. You can be as innovative and creative as you want when you make use of these giant ad balloons to advertise your business. This is because you can get these huge balloons custom made to meet your needs.

The burger in the sky

You too can have your very own burger in the sky – as in – you can get a big balloon made, to resemble the business you have. Or if you like, you can even get balloons made in the shape of your company logo. And you can have it done in any shape, any size and any color that you desire.
By having such custom made Advertising inflatables, you can bet on it that people are going to sit up and take notice of your company.

Call 1-800-791-1445 for more information on advertising inflatables.

Advertising Inflatables Are Great for These Economic Times is a post from: Advertising Balloons

Related posts:

1. Advertising Inflatables For Sale
2. Benefits of Using Giant Inflatables
3. Advertising Inflatables Made in the USA

The birth of Web 2.0 provided Internet users with a lot of opportunities they could only dream of. There are actually a lot of online tools that were not made for marketing. However, it has a lot of potential that can be used for such purpose. One of these is Twitter.

Why Your Business Needs Twitter?

Because of its large and interrelated community, Twitter is an ideal marketing tool for businesses. This makes the micro-blogging site a very convenient place to promote your brand. All that you have to do is set up an account, gain followers, and post your tweets.

It also offers a lot of helpful tools that can let you track your potential audience, the people talking about you, and what they say about you. You can even monitor whether people are pleased with your brand or not, especially if you know how to use Twitter to its full potential.

Furthermore, it can help you determine your target market and what they are looking for from your business. As a result, Twitter tools will help you learn what adjustments your business needs to do.

Ultimately, Twitter is one of the best ways to connect with your audience. When it comes to trading and marketing, it is very important to have a communication between you and your customers. This will enable you to build relationship and trust with your potential customers, letting you establish your online presence and credibility.

If you know how to engage your Twitter followers, it could help you promote your business further. In turn, it will help you generate leads and boost your revenue.

Before You Start Your Twitter Marketing Campaign

However, having a Twitter account and hundreds of followers is not enough to start your marketing campaign.

Just because you have a Twitter account doesn’t mean that you can over-promote your brand already. Bear in mind that Twitter is a social networking site. This requires you to have a strategy that can take advantage of its social aspect to leverage your brand. You have to learn first how you can connect and engage with your followers. You also need a plan on how you can present your brand, products, and services. Find and implement good tactics that will shed light on your company, without annoying your followers.

Using Twitter to help develop your business could be a beneficial undertaking. However, you need to carefully build a good strategy that will help you engage your followers and leverage your brand further.

The post Why Your Business Needs Twitter appeared first on About Social Media.