PPC Tracking and Goals – You May Be Getting Them Wrong by @JCorriganSEO

What makes up a paid search account? Of course you have your website and your account manager platform(s), most likely AdWords and Bing Ads. You also have your campaigns, ad groups, keywords, & ads. But are you forgetting your tracking, and are you creating appropriate goals? One too many times I have had clients who […]

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Jason Corrigan

Jason Corrigan is an Organic Search Manager for Catalyst in Boston, MA, who oversees the planning and execution of custom SEO and social strategies for Fortune 500 brands. He is a published author on Social SEO and has extensive marketing experience that ranges from journalism and content development to blog management and building out extensive search strategies.

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The post PPC Tracking and Goals – You May Be Getting Them Wrong by @JCorriganSEO appeared first on Search Engine Journal.

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