Even though you are a professional search marketer, you might still get nervous when meeting a new client for the first time. Regardless, you should bear in mind that you don’t need to prove anything. That’s because your first meeting with your client should be all about them, and not about what you know on keyword research. Talking to them is your chance to acquire outside perspective on how they view their products.

Let your client do the talking, and follow these tips whenever you’ll do a keyword research for a client

Let the Customer Describe Their Products or Services

Always ask you client to explain their business in their own terms even if they are more likely to retell what’s written on their website, social media page, or brochure. Take note of the jargons that they use, and point out to them if they’ll need to change the way they define their products.

Know what Makes Their Business Unique

It’s important to know what makes your client’s business unique because it can give you an idea of what keywords to use. That way, you can incorporate relevant search queries on their content that will help them rank on search engines. It will also give you an idea on what keywords to avoid.

Compare Their Products with Non-competitors

It would also be ideal if you know what products they think are similar to their non-competitors. Doing so will help you refine your research. That’s because similar keywords may have different meaning and effect for various brands and their respective market.

Know Their Most Profitable Products or Services

To know which keywords can generate the most income for your client, learn what is their most profitable product or service. Instead of exploring an entire product line, you already have a list of what search queries to emphasize on your client’s content.

Ask Their Top 10 Important Keywords

When it comes to keywords researching, there are two types of businesses: Those who think that they need to rank for all of their keywords, and those who think that ranking for just one search term will solve their problem. Chances are that single query is a common term with high competition. Asking your client for their ten most important keywords lets your determine their perspective about search queries.  It will also help you know what terms to include in your final research.

 

Letting your clients describe their business, what makes it unique, its similarities to other brands, their priorities, and the profitable products can help you save time on keyword research. Most importantly, it will help you set your priorities to attain your client’s expectations.

 

image via: reliablenetworks.co.uk

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Emerging businesses are taking advantage of online marketing, hoping that it will be the best and fastest way for them to be popular and generate more revenue. What they didn’t know is that web promotion is not an easy stint.

Starting with Your Landing Page

Internet marketing has its many facets, making it difficult for many newbie online advertisers to know where they should start. But it all boils down to where these web promotion strategies lead to—the landing page.

In fact, it serves as the center of any Internet marketing campaign. That’s because it’s the landing page that tells your target market what it should do. Although it is not necessary most of the time, it can always make a big impact in your online marketing efforts. Hence, it is also important that you know the web promotion components that support your landing page.

Social Media Marketing

Social Media Marketing is the new darling of web promotion. If you’re using SMM for your campaign, you have to know the platform that would be ideal for your business, and learn a few styles on how you can convert your fans into consumers.

Email Marketing

Email marketing may sound so old school for many online marketers, but it can still make a different for your Internet marketing efforts. You can use this tool to keep your audience engaged with whatever your business can offer.

Lead Generation

Of course, you cannot send out emails if you don’t have contacts. That’s why you should have knowledge on how you can grow your email list.

Organic Search Marketing

Organic search marketing or search engine optimization is the most popular and most talked about part of organic search marketing. That’s why it’s also important to learn SEO, so that you can build a natural ecosystem and encourage link building around your content.

Conversion Rate Optimization

It is also important to take your inbound traffic’s destination page into consideration. You should know how to optimize it so that you can entice them to try or buy your products.

Analytics

Analytics may be dull, especially if you can’t understand its components. Know the ins and outs of it, and it’ll be easier for you to manage everything that is related to it.

Content Marketing

Content is integral when it comes to online marketing. That’s because it is the beginning, middle and end of your campaign process.

Paid Search Marketing

Although pay per click advertising is the quickest way to gain traffic, it’s difficult to perform. Learn how you can do it right so that it can compliment the rest of your marketing efforts.

 

If you want to be successful with your campaign, you have to make a long-term plan. But most of all, take things easy. Learn every facets of web promotion one by one and take all the lessons that you can have. That way, you have a clear view of where your efforts are leading your business.

 

image: onlinemarketingtraining.info

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Google recently announced through their Twitter account that they pushed out a refresh for their Panda algorithm. There were earlier rumors that an update will arrive over the weekend, but it arrived last June 25.

Labeled as version 3.8, Google pointed out that they didn’t make any algorithm changes. They just rerun it to capture websites that deserve to be hit by Panda and release those that do not. This means that some website might see fluctuations on their analytics report.

Prior to this, a Panda also had an update last June 8. Google usually released an algorithm update once a month, that’s why it’s a wonder why they rolled out two updates this month. But whatever the search engine giant’s plans are before moving on to Panda update 4.0 will remain a mystery as of the moment.

Google Panda: What You Need to Know

The Google Panda is designed to promote high-quality website and bury low-quality sites deeper in the search engine result pages. Since its release, many sites were tremendously affected by this algorithm update. There were even rumors that some websites can’t do anything to recover. However, since Google Panda is considered as more of a content quality filter, there are some remedies that website owners can apply.

Remove Low-quality Content

First thing that you should so is determine which among your content has low quality. It can range from spun write-ups to duplicate content. Ad heavy and keyword-spammed posts are also considered low-quality.

Create Original and Unique Content

Although there’s a possibility that the topic you want to cover on your site has already been discussed, you should find a way on how you can make something unique out of it. Don’t just copy whatever other people have written. Instead, and post your own content.

Establish Your Authority

High-quality websites are ranked based on their authority. In the World Wide Web, authority refers to the number of people and other websites that share your content. You have to work on it if you want boost your SERP ranking.

Keep a Healthy Advertising Ratio

Another thing that Google is looking for in a website is its advertising ratio. Make sure that your site is not ad heavy, especially in the above-the-fold section. This is not just about your page ranking; it also has something to do with your readers being able to see your content immediately.

 

If you’re still affected by the Google Panda, you might want to consider doing the mentioned tips. This would help you boost your ranking, even in minimal amount. What’s important is that you keep track of any algorithm update that Google releases, and monitor how it affects your analytics.

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