Google once again released a new desktop version for its AdWords Editor. Google AdWords Editor 9.8.1 allows users to add and edit dynamic search ads and product listing ads. Each of the ad formats has its own tab, and it can be managed under the new targeting tabs.

What’s New with AdWords Editor 9.8.1

Featured on the revised AdWords Editor is the new dynamic search ads. It allows users to manage their dynamic search ad extensions, dynamic search ads, and dynamic ad targets in AdWords Editor. There is also the product listing ads that enables users to manage their product listing ads and product targets in the AdWords Editor.

Also found under the Targeting tabs is the Location tabs, where users can add, update and copy location targets. This means that this feature no longer appears on the Campaigns tab. Google also updated the user interface’s text, which is consistent across the entire website’s settings. This includes delivery method, ad rotation, display network, exact and phrase match, targeting method, and exclusion method.

In addition, the search engine giant changed its CSV imports and exports. The changes in CSV import now let users change the display and destination URL of an advertisement. On the other hand, the new CSV export includes the following changes:

Fewer Status Columns:

Status are now condensed into three columns—Campaign Status, Ad Group Status and Status for everything else.

Deleted CSV Export:

Instead of blank, deleted items on the CSV export can be seen under the “Deleted” area in the Status column.

Local Extension Status Control:

CSV export shows “Deleted” in the status column for locally deleted extensions; otherwise, it will be blank. Moreover, the Location Extensions tab no longer has a Status drop-down.

Google also employed visual changes for the AdWords Editor 9.8.1. This includes rearranging the tabs to accommodate new ad types and targets. There were also updated keyboard shortcuts and flexible tab width. Also part of the redesigned AdWords Editor is the quick links to tools, such as the Replace text, Append text and Change capitalization, which now appears on the Ad Groups and Campaign tabs.

The next time users launch their AdWords Editor, they will see a prompt to upgrade to version 9.8.1. Google will continue to support the previous versions of AdWords Editor for four months. However, they will require all users to upgrade by October 28.

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A lot of businesses, old and new, are taking advantage of the marketing mileage that Twitter can present. The micro-blogging site is being used by many companies to do market research, brand advocacy, reputation management, and provide selected highlights from a particular event.

This means that Twitter can expand brand awareness, as well as generate new opportunities for businesses. However, you cannot have a successful Twitter marketing campaign if you don’t have an account that goes in line with your goals.

Branding Your Twitter Account

In order to come up with a successful Twitter marketing campaign, you have to brand your account. Your homepage is basically your landing page, and it has a couple of characteristics that you need to pay attention. That way, your brand can take advantage of maximum conversions.

Brand Your Twitter Background

The new Twitter is considerably wider than it used to be. Thus, you can use the primary left side of your account to brand it. Consider creating a 108-pixel left sidebar with your business’ logo and other online information that you have. This could include the logo of other businesses that supports your product or services. In relation to this, make sure that your background and profile customization goes in line with your brand’s color scheme.

Optimize the “About Me” Section

If you are representing a business, it is best to include its core values to your profile’s About Me section. It would also be ideal if you’ll use your primary keywords, as this will help other users to find you through Twitter search. Additionally, post a link to your blog or website so that your followers can easily access your content for more information.

Personalize Your Avatar

No user trust an account that uses the default Egg avatar. When creating an account for your business, you have to post your business logo or your photo immediately.

Whether you will use a logo or your own picture depends on your campaign. If you are representing your business as a whole, then you have to use a logo. But if you are considered as a thought leader in your industry or a public advocate of a brand where you work from, using your own photo would be fine. However, it will work best if you add a small business logo under your image.

When it comes to Twitter marketing, it is not just about posting tweets about your business. It also has to do with branding your account.

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There are two things that you can do when optimizing your pay-per-click ad: Overhaul your ad copy or tweak it. However, there are those who are resistant to the tweak approach. They think that a small change on an ad will only result to minimal improvement. They didn’t know that both approaches don’t need exclusivity. What’s important is that your changes can produce great impact to your target market.

It’s all about the Psychological Change

Tweaking your PPC ads is not just about the number of changed words. It’s about how it alters the meaning of an ad to persuade a reader. Take for example “Enhance memory and attention” and “Enhances memory and attention.” An addition of one letter was able to change the whole thing.

The first one implies that you have to do something to improve your memory and attention, while the other offers a tool that will help you do just that. So which ad copy will persuade a reader to consider what your ad is offering? Of course the second one!

When it comes to optimizing your PPC ad, it’s not about the physical change of an ad copy. It deals with the psychological change in your target market, and how it can help generate results.

Apply Both Approaches to Your PPC Ad

When overhauling or tweaking a PPC ad, it doesn’t need any exclusivity. Tweaking your ad copy means that you’re testing one element at a time to see what works. On the other hand, you overhaul your ad by rewriting the whole thing to alter its meaning.

Giving your PPC ads is similar to getting all the mileage that your ads should be getting when it is overhauled. So if you’re not testing any small changes on your ad, how would you know if your rewritten copy will work? As mentioned earlier, an addition in letter can change the meaning and impact of the whole thing. It’s the same with using a word’s synonyms.

It is important that your words will have great impact to your target market. Most of all, it should explain what your ad is all about in ten words or less. Consider also the keywords that majority of your target market uses. That way, your ad will be visible and more compelling for any relevant search.

The bottom line here is that you should have a cycle of tweaking and overhauling your PPC ads. This will help your copy reach their optimal performance.

 

image via: www.webseoanalytics.com

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