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In the age of Web 2.0, it no longer come a surprise that a lot of businesses are taking advantage of social media nowadays. It also makes perfect sense because this is where most people spend majority of their time. But does it really work?

Measuring Social Media Marketing’s ROI

Facebook marketing company Pagemodo recently conducted a research, revealing how much faith businesses put in their social media marketing. As a result, they came up with an infographic, examining whether brands can find a measurable return on investment in social networks.

According to the infographic, 64% of businesses that invest in social media marketing are positive that it will eventually produce a measurable ROI, while 6% of them believe that it is unlikely. In relation, majority of the brands measure the success of their campaign through “number of linking as friends, followers and likes.” It is also composed of other social media-related actions such as sharing, re-tweeting, increase in sales that can be attributed to social media and more.

How Businesses Measure their Social Media Campaign’s Success

Although measuring the success of a particular online marketing campaign is important, there’s no concrete method of doing it in social media marketing. Nevertheless, some businesses were able to find a way on how they can track their campaign’s performance.

Measuring by Social Networks:

Because each social network has its own strengths, businesses measure the success of their campaign on each website separately and evaluate which helps the meet their goals the most.

Visitor-to-Lead-to-Customer Conversion:

Social media is a great tool to drive traffic to a business’s website. But what brands really want is conversion. Businesses can measure the success of their social media campaign by analyzing which networks brings in the most visitors that turns into customers.

Conversion Cycle:

Another way for businesses to measure the social media ROI is to monitor how much time it takes for their social media lead to become part of the sales cycle.

Social Media Traffic:

Social media is used to expand brand awareness, that’s why businesses also measure the success of their campaign through the traffic and leads that they get from social networks. By knowing which type of content gets the most visitors, they are able to tailor their campaign based on which draws the most attention.

The Verdict

It appears that traffic, leads and conversion rates are the only measurable component of social media marketing as of the moment. Regardless, it provides businesses with better idea on how their campaign is driving sales and revenue.

Boasting 135 million users, LinkedIn is not just use to connect with relevant professionals in your industry. It also has an application that can help you promote your events to your target audience. However, you have to know the Events feature and how you can advantage of it.

Unique Event Logo

Most LinkedIn users overlook to upload an event’s logo whenever they post and promote a happening. As a result, they all turn out to be the same. Let your events stand out and be different from others by including an event logo.

Creative Event Title

Another way to make your event promotion unique is to have a creative event title. A catchy event title captures more attention from LinkedIn users. In order to come up with a creative event title, think of your audience and the benefits that they can get when they attend your event.

Comprehensive Event Description

Wouldn’t it be better if your event has a brief and concise description instead of making it long and detailed? You can write the description in bulleted form, highlighting what benefits your attendees will get if they join your event. In addition, encourage them to click the ‘I’m Attending’ or ‘Follow’ buttons. That way, their network will also see this action.

Descriptive Offsite Registration Page

When creating an event in LinkedIn, you are given an option to submit a URL wherein interested attendees can sign up. Use this option for your benefit by creating an off-site event registration page. Through this page, you can give a detailed description of what your event is all about, and you can also store your attendees’ information in a database. This information could come in handy in case you’ll conduct more relevant events in the future.

Additional Details

Don’t forget to include the time, date and location of your event, as well as an indication if it is a virtual event or not. You can also take advantage of the Labels section by adding relevant keywords to optimize your event in search results.

Promoting Your Event Outside LinkedIn

When you’re done with creating a LinkedIn event, the next thing you should so is promote it to generate visibility and grow your attendance. You can post it to your LinkedIn company page, relevant groups and other social media networks like Facebook and Twitter, or by sending a direct and personal invites.

 

The good thing about LinkedIn Events Tool is that it doesn’t only cater to traditional gathering. You can also promote roundtables, meetings, workshops and even webinars using this feature. So head on to your LinkedIn page, and give the redesigned LinkedIn Events Tool a spin.

 

Source: http://www.socialmediaexaminer.com/10-tips-for-promoting-your-events-with-the-new-linkedin-events-tool-2/

Although it only allows you to send a 140-character message, Twitter is considered one of the most famous social networking sites across the Web. As of June 2011, the micro-blogging site reported that their users are sending 200 million tweets per day. In addition, it boasts 100 million active users since September of last year. That’s why it’s a no-brainer why business users are also opting to add Twitter to generate leads.

Take Advantage of the Advance Search Option

As an entrepreneur on Twitter, you need to monitor your business’ online reputation. It could be tedious process, but you can save time by using the advance search option. Additionally, it enables you to conduct online searches based on geographical locations. In turn, you can gather real-time data that you can turn into business opportunities near your area.

Build a Network with Your Target Market

Following and interacting with Twitter users from you target market is a great way build a guaranteed consumer base. But you don’t need to follow everyone though. It’s better to have a network of people who are really interested on what your business can offer, rather than following people who don’t interact.

Be Visible in Your Twitter Network

You have to be visible in order to build a network on Twitter. Therefore, you must invest ample time to tweet relevant and useful content to your followers regularly. This can help you establish and strengthen your credibility to your audience, and you’ll have higher chance of being retweeted—which gives you higher chance to grow your network.

Interact with Your Followers

Twitter user posts inquiries on their profile most of the time. If a user posted that he or she is looking for something, it’ll be appreciated if someone relevant responds to his or her post. As a business owner, you must seek this kind of opportunity by conducting a keyword-targeted research, and offering your product or services that can respond to your potential customer’s needs. However, you must avoid sounding like a spammer or scammer. Listen to what your target market needs, see if you can deliver it and be helpful.

 

Promoting your business with a 140-character message could be daunting. However, it also pushes you to become creative in conveying your ideas with just a couple of words. So if you haven’t included Twitter to your online marketing strategies yet, now is the time to do so.

 

Source: http://socialtimes.com/twitter-business-leads_b3064