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SlideShare is an online presentation website that businesses use to upload presentations, documents and PDF files. Sporting 30 million monthly viewers, this website makes uploaded presentation embeddable and sharable to various social networking platforms. However, there’s more to this presentation website than that. Brands can also use it to gain social media success if they know how to do it.

Tell Your Business’ Story

Since presentations cover specific subject matter and are more three-dimensional, SlideShare is used by businesses of all sizes to tell their story. In addition, the online presentation site can also leverage a company’s latest thinking, research and videos from its employees since it conveys a more personal approach.

Share In-depth Information

Using SlideShare’s charts and graphs, businesses can easily share in-depth information, like financial status, latest research or case studies. This kind of information is difficult to present using traditional website tools. In turn, it enables organizations to connect with their potential clients in an entire new way since it’s easy to understand details posted on the presentation website.

Connect with Wider Audience

Another way that businesses can use SlideShare is to reach and engage a whole new array of audience. Using the online presentation website’s social tools and community sections, brands can track users who comment on, embed or share their presentations. In turn, they can root who their viewers are and how they can connect with them.

Leverage Your Business’ Exposure

Although holding a webinar or an online conference can reach thousands of people, SlideShare can amplify the number of audience. Since a company can upload a video through this website, it’s easy to promote the content using its various social media links, with an additional bonus of squeezing inbound links to its original source.

Measure Your Leads and Use the Social Media

It’s a no-brainer that whatever is measured gets funded. That being said, SlideShare features the Eloqua channel to measure the online presentation site’s lead. In addition, this channel can automatically populate SlideShare’s demand generation profile database. Another best thing about the presentation website is its social networking cross-pollination capabilities. Under its channel description, a company can highlight its Facebook, Twitter, LinkedIn and YouTube links which can also generate inbound links for a website.

 

SlideShare proves itself to be an untraditional avenue to promote a brand. This online presentation site obviously has functionalities and capabilities that need to be discovered and must be used to its full extent.

Since its public release last year, Google+ definitely made a buzz, and a basket full of improvements were rolled out for the benefit of its users. But whether it’ll be a “Facebook killer” or not remains to be seen.

On the other hand, its ever-expanding user base and simple sharing tools makes the young social network something that you won’t ignore. And what’s the best way to use its features to the full extent than to integrate it on your website?

Add the +1 Button

Clicking the +1 button enables your site visitors to search, share and save their favorite content on the Web. Using Google’s official +1 button code generator, it’ll only take a minute to add the button to your website, and for your content to be integrated with any Google profile. Simply put, the +1 button is an additional avenue for promoting and sharing your web content.

Embed Your Google+ Profile

A WordPress widget created by PlusDevs Software Developer John Henson lets you display your Google+ profile on your website or blog. You can set the widget up by just simply installing the plug-in to your website, dragging the widget to your sidebar and filling in a form. An embeddable Google+ Profile widget is also available on SocialStatistics.com, or you can incorporate your profile with a few PHP code lines.

Share Your Google+ Updates

Designed to share real life activities with your friends, Google+ lets you embed your status updates on your WordPress website. Just simply download the Google+ WordPress widget, insert your Google+ ID and you’re good to go. The sidebar widget will show your recent status updates, including your Google Buzz.

Use Google+ Inspired Theme

Whether you are a fan of Google+’s clean and unobtrusive layout or you own a blog that deals with the search engine giant’s social media, then you might like to use WordPress’ Google+ themes for your website. There’s a clean, fast-loading and search engine optimized theme like the WP Plus; a clean and well-designed theme like PlusOne; and a smooth and seamless Reflex+ design.

 

Google+ may no longer be considered as a young social media, but it still has plenty of rooms for improvement when it comes to user features. Its progress could also provide a wide array of options for publishers, and this could also be another social networking platform where business owners could build and expand their online presence.

Last week, Facebook announced a new feature, which enables users to try out games straight from the News Feed. The new Feed Gaming is part of the social media giant’s effort to improve game discovery. In addition, this allows developers to create a short demo of their games that users can play whenever it is mentioned in the News Feed and Timeline.

The Good Side of Game Demos on Facebook

The good thing about this feature is that it doesn’t collect data, and it doesn’t require users to authorize an app. This creates a risk-free environment for the player to test a game before committing to it. Once the sample is complete, they will be prompted to play the game’s full version.

King’s Bubble Witch Saga, Angry Birds Friends by Rovio, Tetris Online’s Tetris Battle and Idle Worship by Idle Games are now using Facebook’s Feed Gaming. Demos have been a reliable tactic in the gaming industry when it comes to building the word-of-mouth hype. This also lets developers test the effectiveness of various game samples, images and copy in their feed stories. In turn, they can leverage in-feed gaming to create engaging stories for users.

Using the Word-of-Mouth Hype in Feed Gaming

As mentioned earlier, demos are reliable tactics when building hype for a particular game. In the case of Facebook’s Feed Gaming, this involves publishing a News Feed story on behalf of the user with an attached Flash object.

When a user’s friend sees this post, they will be given an option to play the game inline. This gives way for interesting scenarios for a game’s embeddable version. Being able to post a game preview on a user’s Timeline, developers can encourage other players to click-through their canvass app.

Other than publishing a game preview, game developers can also opt in to do the following:

• Publish high scores on a game’s particular level and challenge the user‘s friends to beat it.
• Post a replay of an interesting game activity so that other users can see how to complete a level.
• Create an embeddable mini-game that could encourage users to play the full version.

However, any users who are interacting to the game demo will be anonymous. This means that game devs will find it impossible to monitor whether a user has previously installed the game or not. Thus, they will have to consider making a Facebook game that would be useful for both new and existing players.