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There are two things that you can do when optimizing your pay-per-click ad: Overhaul your ad copy or tweak it. However, there are those who are resistant to the tweak approach. They think that a small change on an ad will only result to minimal improvement. They didn’t know that both approaches don’t need exclusivity. What’s important is that your changes can produce great impact to your target market.

It’s all about the Psychological Change

Tweaking your PPC ads is not just about the number of changed words. It’s about how it alters the meaning of an ad to persuade a reader. Take for example “Enhance memory and attention” and “Enhances memory and attention.” An addition of one letter was able to change the whole thing.

The first one implies that you have to do something to improve your memory and attention, while the other offers a tool that will help you do just that. So which ad copy will persuade a reader to consider what your ad is offering? Of course the second one!

When it comes to optimizing your PPC ad, it’s not about the physical change of an ad copy. It deals with the psychological change in your target market, and how it can help generate results.

Apply Both Approaches to Your PPC Ad

When overhauling or tweaking a PPC ad, it doesn’t need any exclusivity. Tweaking your ad copy means that you’re testing one element at a time to see what works. On the other hand, you overhaul your ad by rewriting the whole thing to alter its meaning.

Giving your PPC ads is similar to getting all the mileage that your ads should be getting when it is overhauled. So if you’re not testing any small changes on your ad, how would you know if your rewritten copy will work? As mentioned earlier, an addition in letter can change the meaning and impact of the whole thing. It’s the same with using a word’s synonyms.

It is important that your words will have great impact to your target market. Most of all, it should explain what your ad is all about in ten words or less. Consider also the keywords that majority of your target market uses. That way, your ad will be visible and more compelling for any relevant search.

The bottom line here is that you should have a cycle of tweaking and overhauling your PPC ads. This will help your copy reach their optimal performance.

 

image via: www.webseoanalytics.com

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Google recently announced through their Twitter account that they pushed out a refresh for their Panda algorithm. There were earlier rumors that an update will arrive over the weekend, but it arrived last June 25.

Labeled as version 3.8, Google pointed out that they didn’t make any algorithm changes. They just rerun it to capture websites that deserve to be hit by Panda and release those that do not. This means that some website might see fluctuations on their analytics report.

Prior to this, a Panda also had an update last June 8. Google usually released an algorithm update once a month, that’s why it’s a wonder why they rolled out two updates this month. But whatever the search engine giant’s plans are before moving on to Panda update 4.0 will remain a mystery as of the moment.

Google Panda: What You Need to Know

The Google Panda is designed to promote high-quality website and bury low-quality sites deeper in the search engine result pages. Since its release, many sites were tremendously affected by this algorithm update. There were even rumors that some websites can’t do anything to recover. However, since Google Panda is considered as more of a content quality filter, there are some remedies that website owners can apply.

Remove Low-quality Content

First thing that you should so is determine which among your content has low quality. It can range from spun write-ups to duplicate content. Ad heavy and keyword-spammed posts are also considered low-quality.

Create Original and Unique Content

Although there’s a possibility that the topic you want to cover on your site has already been discussed, you should find a way on how you can make something unique out of it. Don’t just copy whatever other people have written. Instead, and post your own content.

Establish Your Authority

High-quality websites are ranked based on their authority. In the World Wide Web, authority refers to the number of people and other websites that share your content. You have to work on it if you want boost your SERP ranking.

Keep a Healthy Advertising Ratio

Another thing that Google is looking for in a website is its advertising ratio. Make sure that your site is not ad heavy, especially in the above-the-fold section. This is not just about your page ranking; it also has something to do with your readers being able to see your content immediately.

 

If you’re still affected by the Google Panda, you might want to consider doing the mentioned tips. This would help you boost your ranking, even in minimal amount. What’s important is that you keep track of any algorithm update that Google releases, and monitor how it affects your analytics.

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Emerging businesses are taking advantage of online marketing, hoping that it will be the best and fastest way for them to be popular and generate more revenue. What they didn’t know is that web promotion is not an easy stint.

Starting with Your Landing Page

Internet marketing has its many facets, making it difficult for many newbie online advertisers to know where they should start. But it all boils down to where these web promotion strategies lead to—the landing page.

In fact, it serves as the center of any Internet marketing campaign. That’s because it’s the landing page that tells your target market what it should do. Although it is not necessary most of the time, it can always make a big impact in your online marketing efforts. Hence, it is also important that you know the web promotion components that support your landing page.

Social Media Marketing

Social Media Marketing is the new darling of web promotion. If you’re using SMM for your campaign, you have to know the platform that would be ideal for your business, and learn a few styles on how you can convert your fans into consumers.

Email Marketing

Email marketing may sound so old school for many online marketers, but it can still make a different for your Internet marketing efforts. You can use this tool to keep your audience engaged with whatever your business can offer.

Lead Generation

Of course, you cannot send out emails if you don’t have contacts. That’s why you should have knowledge on how you can grow your email list.

Organic Search Marketing

Organic search marketing or search engine optimization is the most popular and most talked about part of organic search marketing. That’s why it’s also important to learn SEO, so that you can build a natural ecosystem and encourage link building around your content.

Conversion Rate Optimization

It is also important to take your inbound traffic’s destination page into consideration. You should know how to optimize it so that you can entice them to try or buy your products.

Analytics

Analytics may be dull, especially if you can’t understand its components. Know the ins and outs of it, and it’ll be easier for you to manage everything that is related to it.

Content Marketing

Content is integral when it comes to online marketing. That’s because it is the beginning, middle and end of your campaign process.

Paid Search Marketing

Although pay per click advertising is the quickest way to gain traffic, it’s difficult to perform. Learn how you can do it right so that it can compliment the rest of your marketing efforts.

 

If you want to be successful with your campaign, you have to make a long-term plan. But most of all, take things easy. Learn every facets of web promotion one by one and take all the lessons that you can have. That way, you have a clear view of where your efforts are leading your business.

 

image: onlinemarketingtraining.info

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