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Google once again released a new desktop version for its AdWords Editor. Google AdWords Editor 9.8.1 allows users to add and edit dynamic search ads and product listing ads. Each of the ad formats has its own tab, and it can be managed under the new targeting tabs.

What’s New with AdWords Editor 9.8.1

Featured on the revised AdWords Editor is the new dynamic search ads. It allows users to manage their dynamic search ad extensions, dynamic search ads, and dynamic ad targets in AdWords Editor. There is also the product listing ads that enables users to manage their product listing ads and product targets in the AdWords Editor.

Also found under the Targeting tabs is the Location tabs, where users can add, update and copy location targets. This means that this feature no longer appears on the Campaigns tab. Google also updated the user interface’s text, which is consistent across the entire website’s settings. This includes delivery method, ad rotation, display network, exact and phrase match, targeting method, and exclusion method.

In addition, the search engine giant changed its CSV imports and exports. The changes in CSV import now let users change the display and destination URL of an advertisement. On the other hand, the new CSV export includes the following changes:

Fewer Status Columns:

Status are now condensed into three columns—Campaign Status, Ad Group Status and Status for everything else.

Deleted CSV Export:

Instead of blank, deleted items on the CSV export can be seen under the “Deleted” area in the Status column.

Local Extension Status Control:

CSV export shows “Deleted” in the status column for locally deleted extensions; otherwise, it will be blank. Moreover, the Location Extensions tab no longer has a Status drop-down.

Google also employed visual changes for the AdWords Editor 9.8.1. This includes rearranging the tabs to accommodate new ad types and targets. There were also updated keyboard shortcuts and flexible tab width. Also part of the redesigned AdWords Editor is the quick links to tools, such as the Replace text, Append text and Change capitalization, which now appears on the Ad Groups and Campaign tabs.

The next time users launch their AdWords Editor, they will see a prompt to upgrade to version 9.8.1. Google will continue to support the previous versions of AdWords Editor for four months. However, they will require all users to upgrade by October 28.

The post Google AdWords Editor 9.8.1 is Out appeared first on About Social Media.

A lot of businesses, old and new, are taking advantage of the marketing mileage that Twitter can present. The micro-blogging site is being used by many companies to do market research, brand advocacy, reputation management, and provide selected highlights from a particular event.

This means that Twitter can expand brand awareness, as well as generate new opportunities for businesses. However, you cannot have a successful Twitter marketing campaign if you don’t have an account that goes in line with your goals.

Branding Your Twitter Account

In order to come up with a successful Twitter marketing campaign, you have to brand your account. Your homepage is basically your landing page, and it has a couple of characteristics that you need to pay attention. That way, your brand can take advantage of maximum conversions.

Brand Your Twitter Background

The new Twitter is considerably wider than it used to be. Thus, you can use the primary left side of your account to brand it. Consider creating a 108-pixel left sidebar with your business’ logo and other online information that you have. This could include the logo of other businesses that supports your product or services. In relation to this, make sure that your background and profile customization goes in line with your brand’s color scheme.

Optimize the “About Me” Section

If you are representing a business, it is best to include its core values to your profile’s About Me section. It would also be ideal if you’ll use your primary keywords, as this will help other users to find you through Twitter search. Additionally, post a link to your blog or website so that your followers can easily access your content for more information.

Personalize Your Avatar

No user trust an account that uses the default Egg avatar. When creating an account for your business, you have to post your business logo or your photo immediately.

Whether you will use a logo or your own picture depends on your campaign. If you are representing your business as a whole, then you have to use a logo. But if you are considered as a thought leader in your industry or a public advocate of a brand where you work from, using your own photo would be fine. However, it will work best if you add a small business logo under your image.

When it comes to Twitter marketing, it is not just about posting tweets about your business. It also has to do with branding your account.

The post Setting Up Your Twitter Account appeared first on About Social Media.

Even though you are a professional search marketer, you might still get nervous when meeting a new client for the first time. Regardless, you should bear in mind that you don’t need to prove anything. That’s because your first meeting with your client should be all about them, and not about what you know on keyword research. Talking to them is your chance to acquire outside perspective on how they view their products.

Let your client do the talking, and follow these tips whenever you’ll do a keyword research for a client

Let the Customer Describe Their Products or Services

Always ask you client to explain their business in their own terms even if they are more likely to retell what’s written on their website, social media page, or brochure. Take note of the jargons that they use, and point out to them if they’ll need to change the way they define their products.

Know what Makes Their Business Unique

It’s important to know what makes your client’s business unique because it can give you an idea of what keywords to use. That way, you can incorporate relevant search queries on their content that will help them rank on search engines. It will also give you an idea on what keywords to avoid.

Compare Their Products with Non-competitors

It would also be ideal if you know what products they think are similar to their non-competitors. Doing so will help you refine your research. That’s because similar keywords may have different meaning and effect for various brands and their respective market.

Know Their Most Profitable Products or Services

To know which keywords can generate the most income for your client, learn what is their most profitable product or service. Instead of exploring an entire product line, you already have a list of what search queries to emphasize on your client’s content.

Ask Their Top 10 Important Keywords

When it comes to keywords researching, there are two types of businesses: Those who think that they need to rank for all of their keywords, and those who think that ranking for just one search term will solve their problem. Chances are that single query is a common term with high competition. Asking your client for their ten most important keywords lets your determine their perspective about search queries.  It will also help you know what terms to include in your final research.

 

Letting your clients describe their business, what makes it unique, its similarities to other brands, their priorities, and the profitable products can help you save time on keyword research. Most importantly, it will help you set your priorities to attain your client’s expectations.

 

image via: reliablenetworks.co.uk

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