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With the birth of Web 2.0, the Internet provided people with a lot of opportunities that they could only dream of. In fact, there are many online tools that were not made for marketing, but have a lot of potential to be used in such purpose. One of these is Twitter.

Why Use Twitter?

What makes Twitter an ideal marketing tool for businesses is its large and interrelated community. This makes the micro-blogging site a very convenient place to promote your brand. All that you need to do is set up an account, attract followers, and start tweeting.

It also offers a lot of helpful tools that can let you track your potential audience, the people talking about you, and what they say about you. If you know how to use Twitter to your potential, you can monitor whether people are pleased with your brand or not.

Furthermore, it can help you determine your target market, and what they are looking for from your business. In turn, Twitter tools will help you learn what adjustments you need to do for your business.

Ultimately, Twitter is one of the best ways to connect with your audience. Communication between you and your customers is an important aspect of trading and marketing. This will enable you to build relationship and trust with your potential customers, letting you establish your online presence and credibility.

If you know how to engage your Twitter followers, it could help you promote your business further. In turn, it will help you generate leads and boost your revenue.

Before You Begin

However, having a Twitter account and hundreds of followers is not enough to start your marketing campaign.

Setting up an account doesn’t give you a license to hard-sell and over-promote your company. Bear in mind that Twitter is a social networking site. This means that you need to have a strategy to take advantage of its social aspect to leverage your brand. You have to learn first how you can connect and engage with your followers.

You have to plan on how you will present your company, as well as your products and services. Find and implement good tactics that will shed light on your company, without annoying your followers.

 

Using Twitter to help develop your business could be a beneficial undertaking. However, you need to carefully build a good strategy that will help you engage your followers, and leverage your brand further.

 

Source: Enhance Twitter Profile Pages | Twitter for Business

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Start up businesses nowadays aim to include social media marketing with their promotional efforts. That’s because this strategy has been proven to boost their web traffic, help them reach a wider range of audience, and leverage their brand further.

However, not everyone is successful with incorporating social media to their marketing mix. In fact, it requires a lot of time and money, which is the two biggest saboteurs for start ups. That’s why newbies are advised to start with the basic: Knowing what you need.

Every business that wants to jump on the social media marketing pool must have the following:

Blog

In the World Wide Web, it is always said that content is king. That’s because it is the part of your online marketing that could bring traffic to your business’ website. If you know how to write a compelling content for the right audience and optimize it, your blog will help you establish your brand’s credibility online. Furthermore, it will help you generate qualified traffic for your website, which could be converted to loyal customers.

Twitter Account

Twitter is a great way of promoting your business and sharing your content in 140 characters or less. And because you have limited characters, this micro-blogging site lets you bring out your creativity to get your message across in a short-message format.

Additionally, it is also an effective tool for marketing research. Through Twitter, you can check out what your competitors are doing to gain a large and active follower base, see who follows them and who they are following. That, way you can have an idea on how you can take advantage of this social media.

Facebook Pages

There are two ways on how you can promote your brand through Facebook. First, create a Facebook Page for your business. Second, create a Facebook Page for the “face” of your business—whether it’s the owner or a renowned spokesperson of your brand.

What makes this social networking giant ideal for social media marketing is the fact that it now has about 900 million users. This would enable your to reach millions of your potential customers.

YouTube Account

Not every Internet users have the time to read a lengthy text. Some of them prefer to watch a video when they want to learn something on the web. That’s why it will also be helpful for your social media marketing strategy to add video content.

 

With these social media basics, even the most budget restrained and time deprived entrepreneur can start to create an online presence that could help boost their business.

 

Source: Social Media Icon Set by Nishad Muhammad | All Free Vectors

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Since last Monday, Google has started replacing the Gmail Video Chat with Google+ Hangouts. Because a lot of users are enjoying the direct and personal communication that the feature provides, the search engine giant decided to upgrade it to a “more modern video calling technology”.

In a blog posted by the Gmail team’s Product Manager Fred Brewin:

“Unlike the old video chat, which was based on peer-to-peer technology, Hangouts utilize the power of Google’s network to deliver higher reliability and enhanced quality. You’ll be able to chat with all the same people you did before—and, in fact, with Hangouts you’ll now be able to reach them not only when they are using Gmail, but also if they are on Google+ in the browser or on their Android or iOS devices.”

Now that Gmail is ditching their video chat feature in lieu of Google+ Hangouts, it’s obvious that the search engine giant is still eager to promote their social network.

Prior to this, Google has attempted to blur the lines between Gmail, Google Map and other Google services users. That’s why if someone is logged in to any of it, he or she is also logged in to Google+.

However, not everyone is pleased with this promotion of Google+. For some users, the search engine giant is forcing them to take a leap on their social network with a barrage of changes on their whole ecosystem. Instead of improving their services, they are working on leveraging Google+ with bits of work and integration here and there.

Google Hangouts as a Superior Technology

Although Google+ doesn’t appear to be the “it” thing, its Google+ Hangouts feature has proven to be a superior technology. Some Gmail users would find that the video chat feature has a tendency to stutter and occasionally quit.

The Google+ Hangouts scale a lot better, making it much easier to add new people in the video conference. Audio is also said to be good at long range, making it a best choice for companies looking for a free alternative for video conference software.

Google’s Hangouts feature enables users to chat with up to nine people at once, watch YouTube videos together, collaborate on Google documents and share their screen. The Gmail team also hinted that users can add personal decorations on their video interface such as mustache, beards, halos, as well as cat and dog masks with Google+ Hangouts.

That being said, Google will continue to roll out the Hangouts feature to all Gmail users in the coming weeks.

 

Source: Google+ Hangouts | Official YouTube Page

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