Category: Uncategorized

If you’re just new to Twitter marketing, one of the best things to do is look for examples. Of course, there’s no better way than to look after your colleagues or competitors. If not all, you can always find a similar business or blogger that is taking advantage of the micro-blogging site.

Good thing, there are now easy ways on how you can research the competition on Twitter.

Follow Your Competitors

The first thing that you need to do is to follow your competitor and monitor what they do on Twitter. The good thing about it is that you don’t need to follow them directly. Instead, you can create a private list on your account, and then add all of their accounts, as well their employees that are also on Twitter. In turn, this will give you a stream of information on how they handle their strategy.

Check their @Replies

Searching for your competitors’ @username will also give you a look on what other people are saying about them. That way, you will know what their followers are looking for, what questions they frequently ask, as well as their complaints.

In case you see that your competitors don’t respond to majority of their @replies, it will be ideal if you can share what you know with them. Just avoid replying with a blunt marketing pitch. Instead, offer help or suggestion, and then let them decide whether they follow it or not.

Know Their Followers

It would also be helpful if you analyze your competitors’ followers. You can do this by signing up to third-party Twitter applications that offer such services. Knowing who their followers are will give you an insight on how active their community is, and who among their fans are the most influential. This will also give you an idea on who your target audience are, which you should also start creating genuine relationship with.

Monitor How They Integrate Other Social Media

Other than Twitter, businesses use other social media and integrate it with their micro-blogging campaign. Check out what other networking sites are they using. If your competitors have customized background, it is most likely posted on their profile. Other than that, see how they use and integrate it with their Twitter account.

 

When researching about your colleagues and competitors on Twitter, always to remember to look for good example. Once you’ve found them, follow them and analyze their marketing strategy. That way, you can create a good Twitter marketing strategy for your business.

The post Analyzing Your Competitors’ Twitter Marketing Strategies appeared first on About Social Media.

Although a Facebook ads’ effectiveness may get all the headlines and convinced a potential client to like a page, keeping a fan engaged is up to its owner. As of the moment, sending a message to all of the business’ fans is more of a shotgun approach.

Although options to filter a message such as language and location are available, post go out indiscriminately to all fans most of the time. However, that will change soon with the “Page Post Targeting Enhanced”.

Facebook’s Advanced Post Targeting Ability

It was reported that Facebook is rolling out a handful of new targeting options, which will enable Pages to send posts to specific fans based on various data such as age, relationship status, interest, gender, workplace, education level and schools attended.

Once this targeting option becomes available to all Facebook Page owners, they can now send targeted messages to specific type of fans. This option will let them make a personalized promotion to their followers who are single or in a relationship. They can send out relevant news to their fans who attended a local university near their place.

The Good and Bad Side of Page Post Targeting Enhanced

If integrated with Facebook’s existing geo-targeting tools and scheduled posts option, sending out a highly targeted campaign automatically to engage other users will be easier for Page owners.

Another advantage of the advanced post targeting feature is that it could add a more personal touch to a brand’s campaign message. This option could also be used even if the page is not diverse enough to make targeting specific segments of their followers.

However, every targeting option added on Facebook reduces the size of a business’ potential audience. That’s because the more specific a campaign is, the less number of members will be included in a targeted demography.

Nevertheless, this option till serve as effective marketing and conversion tools if handled effectively.

What Lies Ahead for Businesses on Facebook?

Many of Facebook’s new Page options reflect the targeting segments available on purchasing Facebook ads. In relation to this, it was reported that the networking giant has already started rolling out the advanced post targeting options to select Pages. It is expected that all Facebook business profile will receive this feature in the coming weeks.

When that happens, businesses can now tell their teen Facebooks fans that they have “swag”, while adults will know that they are a “reputable” brand.

 

Source: Facebook Targeting Page Post | Facebook Help Center

The post Facebook Launches Advanced Post Targeting Abilities to Business Pages appeared first on About Social Media.

It will only be a matter of time when Facebook rolls out their Timeline feature to more users this fall. According to sources close to the situation, the social networking giant aims to have all members switch to Timeline in the coming months. This is to make the experience across the social media website consistent.

Introducing Facebook Timeline

Prior to this, Facebook rolled out the Timeline feature as an opt-in option in December 2011. It was followed by a greater push in January, introducing the new profile format to selected users. The social network implemented a seven-day preview period for users to display, edit or hide their Facebook content before receiving the new format.

As posted by Paul McDonald, and engineering manager for the Timeline team:

“Last year, we introduced timeline, a new kind of profile that lets you highlight the photos, posts and life events that help you tell your story. Over the next few weeks, everyone will get timeline. When you get timeline, you’ll have 7 days to preview what’s there now. This gives you a chance to add or hide whatever you want before anyone else sees it.”

The Seven-day Preview Period

Users who are still using the old format will have seven days to preview their profile once they upgrade to Timeline. This will enable them to review everything that appears on their page before anyone else can see it. They can also choose to publish their new profile at any time during the review period. On the other hand, those who decided to wait after seven days, will have their Timeline automatically published by Facebook afterwards.

In relation to this, the seven-day review period will depend on the day of its launch and when the users logged in. Furthermore, nothing will change with the user’s privacy settings when switching to Timeline.

After Facebook re-introduced Timeline and the seven-day preview, millions of users started switching to the Timeline format on their own terms each week. When the social networking giant rolls out the new profile format to more users this fall, all members will receive the latest version soon enough.

Not Yet on Timeline?

For users who can’t wait to activate their Timeline profile, simply go to the Introducing Timeline page and click “Get Timeline.” They can also wait for an announcement to appear at the top of their profile page.

Other than that, the Facebook Timeline is also available on Android devices and on m.facebook.com.

 

Source: Introducing Facebook Timeline | Facebook

The post Facebook, Rolling Out Timeline to More Users this Fall appeared first on About Social Media.