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With almost one billion users, Facebook has the capacity to bring a business closer to its existing and potential market all over the world. However, not all brands that have a Facebook Page know how to attract fans through the social network. A great fan acquisition requires that you have the right mix.

Incorporate Email Marketing

It is already established in the online marketing world that Facebook can promote a brand faster than email marketing. When a user likes your page, it will appear on his or her friends’ News Feed. But what they didn’t know is that email marketing is one way to keep a constant and troll-free communication with their customers. It also strengthens relationship between the brand and the customers. Include social links in all your emails or send a monthly newsletter to promote your page.

Give Your News Fans Some Perks

A great way to encourage first-time visitors to like your page is to give them some perks. Providing incentives is a great way to encourage first-time visitors to like your page. Create a banner that can catch a user’s attention, post special rewards, and require them to like your page before getting their incentive. Encouraging Facebook users to like your page can boost your fan acquisition.

Start Word-of-Mouth Contests

Aside from incentives, you can also offer giveaways to your fans to increase engagement, promote your page farther, and expand your fan base. But if you’re in a budget constraint, look for partners who are willing to sponsor your contest in exchange of additional exposure for their brand. It could be as simple as “Why you should win our price?” and then ask them to mention you and your partner’s brand on their wall. That way, your fans will spread the word for you.

Just bear in mind the Facebook’s Terms of Service about contests. To give you an idea, working with a representative can let you do more on the network. However, you can only talk to a representative if you’re spending five figures on Facebook Ads already.

Turn Buyers Into Facebook Fans

You can also include your Facebook marketing campaign into your online shop. It’ll be easier to ask your buyers to like your page because they are already fans of your products. When a user purchases something on your website, add a Facebook Like Box on your Thank You or confirmation page. You can also announce contests that will require your customers to like your page first. Again, just be mindful of the ToS.

Gaining more Facebook fans can give you better revenue stream. You just have to know how you can invite and keep them on your page. If done right, your fan base will become your consumer base.

The post Bringing Facebook Fans to Your Business appeared first on About Social Media.

It may not be as popular as Facebook, Twitter, Google+, or Pinterest, but seasoned social media marketers would agree that you shouldn’t ignore StumbleUpon. But what is StumbleUpon anyway?

• It is a Social Bookmarking Site: It is a type of social network that lets you save links of online content for later reference. You can also share your saved links with your connection, as well as discover other content using the “Stumble!” button.
• It is a Social Voting Site: Just like in DIGG and Reddit, users are allowed to vote content that they could stumble.  This includes videos, images, blog posts, and browser games.

Why You Should Use StumbleUpon?

It’s important that you include StumbleUpon on your social media campaign because it can bring a handful of traffic to your website or blog. It allows you to reach more potential audience, as well as expose your content to thousands of users.

The good thing about this is that the more people up-vote your posts, the more users can see it when they click the Stumble button. Furthermore, users can recommend your links to their network connection, which leverages your posts further. As a result, it could turn your content into something viral.

This means that StumbleUpon is ideal for those who want to boost their website’s traffic. This is a social media tool for content providers who want to share what they have to say to the world. Whether you want to promote something or you want to share an idea, it only means that you have a message and you should share it. And the better way to do it is to post it on StumbleUpon.

The only problem with the traffic coming from the social bookmarking site is that they are difficult to convert. Nevertheless, that doesn’t mean that you have to ignore the visitors that are coming from StumbleUpon. After all, it is still your job to come up with a great content that will keep your first time visitors hooked and coming back for more.

How to Use StumbleUpon

Some users usually don’t have a clue how StumbleUpon was able to drive hundreds of traffic to their content. However, there’s a trend between users who were able to find success with their promotional efforts. This has something to do with consistency.

You have to be consistent in posting your links on StumbleUpon. Otherwise, your followers may no longer realize that you’re missing, especially that there are hundreds and thousands of content shared on the social bookmarking site.

The post StumbleUpon for Your Business: Why It Matters appeared first on About Social Media.

Fans of Kelly Clarkson can now send their song requests in an instant, thanks to Twitter. With the help of the micro-blogging site, users can now tweet their requests to Miss Independent using the #KCrequests hashtag. In fact, the American Idol winner has started taking song requests through Twitter since her summer tour with The Fray. This has prompt her to cover songs such as “Shake it Out” by Florence and the Machine, “We Found Love” by Rihanna, and “Call Me Maybe” by Carly Rae Jepsen.

The singer finds this social media experiment “cool” because it varies up her song selection. That’s because fans have tweeted a wide genre of songs, which includes Jessie J’s “Domino” and Dixie Chicks’ “Not Ready to Make Nice.”

Everybody will send in tons of requests for rap songs, pop songs, country songs, R&B … It’ll be, like, random songs. But it’s cool, because every night we get to do something different.

After all, she had to sing all kinds of genres to become the first American Idol in 2002. This experiment goes to show that she’s still up to the challenge—even after 10 years.

She started taking song requests via Twitter last January, and some of her covers created viral buzz on YouTube. In fact, her rendition of “Call Me Maybe” garnered over 210,000 views. Her most viewed cover is Katy Perry’s “Wide Awake,” which accumulated 370,000 views, 3,000 likes, and hundreds of positive comments.

Send Your Requests to Kelly Clarkson

According to social analytics service provider Topsy, the #KCrequests hashtag generated over 1,000 requests on Twitter. Fans can send their song requests, with their name and city, plus the #KCrequests hashtag.

Meanwhile, her tour with The Fray will make its final stop on Saturday at the Nashville’s Bridgestone’s Arena. The event will kick off at 7 p.m., and tickets will cost from $29.50 to $79.50. In addition, music channel Chart Show revealed on its Twitter page that the singer plans to release its latest album titled Stronger. It was reported that Stronger, which peaked at number two in the United States, might become available before Christmas this year.

Recording Artists on Twitter

Kelly Clarkson is not the first recording artist to take advantage of the power of Twitter. Rock band My Morning Jacket has been using the micro-blogging site for their Spontaneous Curation series. It is also been a long staple for the Country Singer Kelly Willis.

The post Send Your Song Requests to Kelly Clarkson via Twitter appeared first on About Social Media.