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Once again, the 2012 Social Good Summit will show the unparalleled effects of people connected together through social media and technology to change the world. It will coincide with the United Nations General Assembly meeting, which will take place on September 22 to 24.

Social Good Summit Program

For three days, the event will feature world leaders, digital experts, and social good innovators who will share ideas and inspiration on stage. The program will take at the following times:

• Saturday: 1 p.m. to 5 p.m.
• Sunday: 1 p.m. to 9 p.m.
• Monday: 11 a.m. to 5 p.m.

The event will also have a special evening session on Sunday. It will include reception, entertainment, and surprise guests.

More About Social Good Summit

The Social Good Summit is an open forum that gives every participant a voice during the UN week. This is where world leaders and rising starts from technology, social media, and social good industries meet to outline the future.

For three days, the conversation will take place on stage in the digital media lounge and the opening reception and in the halls of 92Y. Additionally, the Digital Media Lounge will provide access to speaking sessions regarding UN week and digital journalism community. It will be equipped with Wi-Fi, which will be open from morning to evening throughout the event.

The venue will connect all members of the online press in one room to spark one-on-one interactions and thought-provoking conversations. However, the Digital Media Lounge will be exclusive to bloggers and journalists who want to cover the renowned names and pressing issues in technology and social good.

Social Good Summit Speakers

Aside from the must-see surprises, the 2012 Social Good Summit will also include some of the big names in the industry:

• Forest Whitaker – Artist and UNESCO Goodwill Ambassador
• Mira Sorvino – Actress and UNESCO Goodwill Ambassador to Combat Human Trafficking
• Muhammad Yunus – Nobel Peace Prize Winners
• Nick Kristof – Columnist and Two-time Pulitzer Prize Winner
• Rebecca Moore – Engineering Manager for Google Earth Outreach and Earth Engine Google Inc.
• Pete Cashmore – Mashable CEO and Founder
• America Ferrera – Actor and Producer
• Alexis Bledel – Actress
• Tim Pool – Independent Journalist

Ticket and Venue

The 2012 Social Good Summit will kick off on Saturday, at the 92^nd Street Y, 1395 Lexington Ave., New York, NY. Tickets are now available at EventBrite for $139, while an individual ticket for each day’s program can also be purchased. Ticket sale will end on September 22.

The post Coming on September 22: Social Good Summit appeared first on About Social Media.

In addition to having a profile page on LinkedIn, a Company Page for your business can do you more good.  But before you are start creating a LinkedIn page for your business, you might be asking why you would need it. What benefits could a company page give for your business?

There are two essential reasons why your brand should be taking advantage of LinkedIn company page:

Company Reach

You may not be putting any efforts into building your company’s online presence on LinkedIn, but your employees are definitely updating their social network profile. This means that there’s a great change that they are showing where they work.

Every user that connects with your worker’s profile may potentially click on your company page. They will then be redirected to your business’ LinkedIn profile. Take advantage of these click-throughs by creating a LinkedIn company page, since it will make it easy for other users to land on your page by just browsing.

Furthermore, opinions about your brand will be easily formed based on the amount and type of information displayed on your company page. This is due to the fact that every employee connected to your network can easily promote your company.

Product Awareness

A LinkedIn company page is also a great way to make your network aware of the product or service you provide because the social network offers a section specifically for talking about special products.

While a Facebook page can help you promote and describe your products as a whole, LinkedIn lets that field down. In turn, it can make each of your products stand out. The good thing about this is that users can see how many of their connections are recommending it, in addition to learning more about your products and services.

This form of product awareness is hard to find and difficult to measure, so you have to take advantage of this feature by creating a LinkedIn company page.

Having a LinkedIn company page gives you a centralized venue where your brand can connect with millions of other users. It also keeps your members in the loop about company news, products and services, business opportunities, and job openings. By having a business page on LinkedIn, you’re giving your brand the opportunity to tell your company’s story, leverage your products and services, engage your followers, share career opportunities, and drive a “word of mouth” campaign in large scale.

The post LinkedIn Company Page: Why Your Business Needs It appeared first on About Social Media.

Majority of  online marketers who use Twitter for their online marketing campaign usually time their tweets. That’s because it could be a great way to increase their user reach and direct more traffic to their website.

Better timing of tweets could actually give your posts more retweets. As a result, you could gain more followers. However, there are some factors that you need to consider when timing your tweets.

Followers’ Activity

Monitoring your followers’ activity can be a great way for your content and links to generate more exposure and retweets. Check out when your fans are most active. Is it on a weekend or a weekday? You should also take note of the time of day when majority of your followers are most active.

Time your tweets accordingly once you already know the time and day they are most active. In turn, majority of your followers will see your posts, which could help your content get more exposure and retweets. The more people see your tweets, the higher the chance that you could boost your website or blog’s traffic.

Followers by Time Zone

The daily activity of your followers will depend on their timeline. For instance, if you’re living somewhere in Asia, there’s a possibility that your daytime could be nighttime on the other side of the globe. That being said, monitoring your followers’ activity is important.

You should also take into consideration the density of your followers based on various timelines. If majority of your followers are from Asia, you should time your tweets depending on their timeline. If most of them are from the Eastern Time zone, you should time your tweets when they are most active.

Using a Twitter Scheduling Tool

As much as you want to stay awake all day and all night just to time your tweets, it just won’t work that way. There are various Twitter schedule tools that you could use to help you with this task. Just remember to space your schedule accordingly so your tweets won’t flood your follower’s timeline.

Furthermore, you should not stop sending your tweets personally, especially if your post is conversational in nature. Responding and retweeting other content could also help to expand brand awareness.

Boosting your brand’s online presence on Twitter is not just as simple as posting a 140-character message. It also requires going with the flow to your followers’ activity.

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