The Value of Local SEO to Small Businesses

SEO can be challenging for small businesses. They must compete for the same market share against larger brands that often have more prestige, brand recognition, and consumer affinity. That doesn’t mean that organic search is out of reach for small businesses as a powerful inbound marketing channel with high potential for return. In order to […]

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Marc Purtell

Head of SEO at MediaWhiz

Marc Purtell is director of SEO at MediaWhiz, an integrated digital media agency.

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Social Media Trends for 2013: 7 Tips on How to Maximize ROI

At the end of the year, two things tend to happen: You look back over the past year to evaluate its lessons, and you try to predict the future. You can combine these two processes by taking the lessons and patterns of the past and applying them to the future, if you can extrapolate the […]

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Jayson DeMers

Jayson DeMers is the founder & CEO of AudienceBloom, a Seattle-based SEO agency, as well as Crackerize.com, a lyrics-humor website. You can contact him on LinkedIn, Google+, or by email.

The post Social Media Trends for 2013: 7 Tips on How to Maximize ROI appeared first on Search Engine Journal.

4 Reasons to Convert Your Facebook Business Profile into a Page

Have you ever gotten a Facebook friend request from something other than a person?  I have… several times… recently.  There are countless businesses operating in Facebook as user profiles rather than pages.  In the early days, those enterprising business owners that could see serious potential in Facebook had no option but to launch a profile for their […]

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Michelle Stinson Ross

Social Media Consultant at Firestarter Social Media

Michelle is the co-host of the popular Social Media discussion group #SocialChat, blogger, and Social Media Advocate/Consultant FirestarterSocialMedia.com

The post 4 Reasons to Convert Your Facebook Business Profile into a Page appeared first on Search Engine Journal.