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10 Unique Ways Small Businesses Can Win at Link Earning (Part I of II) by @DholakiyaPratik

We’re seeing the industry shift now that massive corporations finally understand the value of online marketing. Enterprise level SEO is becoming more prominent. This is a great opportunity for SEOs who can appeal to clients with that stature, but it presents a problem to SEOs and small businesses who have limited resources. In a world […]

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Pratik Dholakiya

Pratik Dholakiya is Director of SEO & VP of Marketing at E2M Solutions, a company that specializes in advanced link building and content marketing services. He also acts as a consultant for OnlyDesign, a creative design agency. You can contact him on twitter @DholakiyaPratik or by email.

The post 10 Unique Ways Small Businesses Can Win at Link Earning (Part I of II) by @DholakiyaPratik appeared first on Search Engine Journal.

PPC Tracking and Goals – You May Be Getting Them Wrong by @JCorriganSEO

What makes up a paid search account? Of course you have your website and your account manager platform(s), most likely AdWords and Bing Ads. You also have your campaigns, ad groups, keywords, & ads. But are you forgetting your tracking, and are you creating appropriate goals? One too many times I have had clients who […]

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Jason Corrigan

Jason Corrigan is an Organic Search Manager for Catalyst in Boston, MA, who oversees the planning and execution of custom SEO and social strategies for Fortune 500 brands. He is a published author on Social SEO and has extensive marketing experience that ranges from journalism and content development to blog management and building out extensive search strategies.

The post PPC Tracking and Goals – You May Be Getting Them Wrong by @JCorriganSEO appeared first on Search Engine Journal.

Lessons from fiction that Can be Applied to Your Content Creation Efforts

I recently  had a chance to speak with a fiction writer and a memoir writer that sold the movie rights to her book. The writing advice I got from both of them was different than that I’ve received from professional bloggers and online marketers. They were both writers first and bloggers second and the result […]

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Srinivas Rao

Srinivas Rao is the host and cofounder of BlogcastFM where he’s interviewed over 300 bloggers, authors, and entrepreneurs. Pick up his free guide on How to Repurpose Content for Profit and Fame.

The post Lessons from fiction that Can be Applied to Your Content Creation Efforts appeared first on Search Engine Journal.