AdWords’ Impression Share Metrics Heads to AdGroup Level

Google posted on its official AdWords blog that they will be updating the service’s functionality on January 30. Previously available on the Campaign Level only, the service’s Impression Rate Metrics will also be accessible to AdGroup Level after the update. This change is meant to help advertisers allocate their budgets better. What’s in Store with […]

AdWords’ Impression Share Metrics Heads to AdGroup Level

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