Google’s Penguin – Beginning to Flex its Muscles

Nearly a year ago, in April of 2012, Google rolled out its Penguin update. Like all of Google’s search engine algorithms, Penguin was designed to improve search results for online browsers. Penguin’s main targets were sites that had been over optimized with a disproportionate amount of spammy or manipulative links. The roll out hit some websites harder than […]

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Dario Zadro

Dario Zadro, is an SEO enthusiast, entrepreneur, and passionate web developer. To reach him, feel free to DM @dariozadro or visit zadroweb.com for more SEO insights and great tips.

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Understanding the Eco-system that Builds Positive Reputation Online

Credit: Shutterstock Online Reputation Management is the practice of understanding the sentiments for an individual, brand or business and then addressing contents which are damaging to it on the web. Most of reputation management strategies is focused on reducing the negativity about a brand online. As CxOs, executives and managers of a brand or business […]

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Manan Shah

Works in SMG Convonix. Die hard Sachin Tendulkar & Roger Federer fan, cricket-romantic, choco-holic! Wannabe traveller with interests in stock markets, green energy, books and pebbles. Philately & pebble collection has been a hobby.

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Lesser-Known Secrets for Better Social Media Results

  Before we get started, we should probably cover the most important and misunderstood secret of all – there’s no one fits all approach to social media. Each platform is unique.  Social media platforms have their own personalities and etiquette; and hence, techniques should be tailored to the platform. With product changes and new platforms […]

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Courtney Kettmann

Courtney Kettmann is the Community Manager at Viralheat, a social media intelligence company. During the work week you’ll find her managing Viralheat’s blogger network, writing blog posts and contributed articles, and interacting with Viralheat’s community through social. You can reach online @courtkett or by email at courtney@viralheat.com.

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