Live From Mozcon by @johnrampton

We are live from Mozcon today! Rand has taken the stage and taking about SEO and what’s going on in the industry. A multidiscipline approach is more critical than ever. We have to put aside our personal biases and realize that all channels work together holistically to create a brand. Social is fragmenting at huge […]

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John Rampton

Managing Editor John Rampton is an entrepreneur, full-time computer nerd, PPC guru at Maple North and founder at PPC.org.

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How To Hack Your Career And Life With Simple Daily Challenges by @stevejlock

Sometimes inspiration can come from the strangest places. Around two years ago, after watching many of his videos over the years, I recall getting heavily inspired by Matt Cutts. No offense to Matt, but his videos have always been quite dry and treated with a healthy dose of skepticism. Plus it’s not exactly been “cool” […]

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Stephen Lock

Stephen Lock

Steve Lock is Product Manager for Linkdex, a technology partner for a number of leading agencies and brands. He is also UK Co-Chair for SEMPO. You can follow him on Twitter via @stevejlock and keep your eyes peeled for his personal blog that should be launching later this year.

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The Current Payment Model Is Broken

Most SEM agencies calculate their rates as a percentage of ad spend. It puts you (the customer) at a disadvantage because it incentivizes agencies to inflate your account, not improve it. When agencies are paid this way, spending more benefits them. To fix this problem many customers manage based on return on ad spend, but […]

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Srinivas Rao

Srinivas Rao is the host and cofounder of BlogcastFM where he’s interviewed over 300 bloggers, authors, and entrepreneurs. Pick up his free guide on How to Repurpose Content for Profit and Fame.

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