Could Google Authorship Offer Protection Against Future Google Updates? by @BrockbankJames

image credit: Shutterstock After the roll out of Penguin 2.0 by Matt Cutts and the Google Webspam Team, the SEO industry as a whole is just starting to get to the bottom of who was hit and why. The ins and outs of the latest Penguin installation are another story altogether; however, it’s surely not […]

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James Brockbank

James Brockbank is an experienced UK based digital marketing consultant who specialises in creating sustainable campaigns which are bespoke to an individuals needs and requirements and create value for clients

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SEO Cocitation Considerations and What It Means to Your Small Business by @highervis

Google’s number one priority is being able to differentiate between natural sites and spam- centered sites. It’s a fine line to walk, but in order to offer the highest quality information for users; search engines need clues. As many Webmasters know, linking is the number one clue and always found at the center of this […]

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Amanda DiSilvestro

Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for HigherVisibility, a nationally recognized SEO consulting firm that offers online marketing services to a wide range of companies across the country. Connect with Higher Visibility on Google+and Twitter to learn more!

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Are You Looking At Paid Advertising the Right Way?

Paid advertising made the change from the idea that ‘clicks were most important’ to focusing primarily on conversions and return on ad spend (ROAS). This change occurred quickly after conversion tracking was made available to advertisers. Although conversions and returns are the most important; touting this as the only benefit/purpose of paid advertising will be […]

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Joe Castro

Joe Castro

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