How To Use The Google Display Planner To Boost Your Display Network Campaigns by @Rocco_Zebra_Adv

The Google Display Planner is a great tool to expand the reach of your display campaigns while targeting relevant users for your business. The Google Display Planner has been rolled out recently and it has a very smart way to identify great display network keywords, placements, topics, and interests. Getting started with the Google Display […]

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Rocco Baldassarre

Rocco Baldassarre

Founder and CEO of Zebra Advertisement, a result oriented SEM consulting firm. Rocco consults companies that spend up to US$5M in PPC advertisement budget per day, speaks 3 languages, and has been recently shortlisted as Young Search Professional of the Year by the 2013 European Search Awards.

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Why Best Practices Might Be Hurting You

  Anyone can learn how to write or paint or play music, but the virtuosos who have historically merited our most thorough exegesis have been those who were willing to stretch the boundaries of text, of music, of art, in new directions – Youngme Moon If you’ve been on the web for more than a […]

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Srinivas Rao

Srinivas Rao is the host and cofounder of BlogcastFM where he’s interviewed over 300 bloggers, authors, and entrepreneurs. Pick up his free guide on How to Repurpose Content for Profit and Fame.

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How To Create Click to Call Campaigns in Google AdWords Enhanced Campaigns by @Rocco_Zebra_Adv

  Service businesses are experiencing a great increase in advertising costs and this is creating the necessity of maximizing the conversion rate in order to reduce the overall cost per lead. Just think about lawyers. Their cost per click (CPC) on AdWords can be of up to $100 (or even more) and this is constantly […]

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Rocco Baldassarre

Rocco Baldassarre

Founder and CEO of Zebra Advertisement, a result oriented SEM consulting firm. Rocco consults companies that spend up to US$5M in PPC advertisement budget per day, speaks 3 languages, and has been recently shortlisted as Young Search Professional of the Year by the 2013 European Search Awards.

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