Google Insights Examines the “New Shopper”

It’s fairly normal for Google Insights to give us a report on what people are searching for. However, this year Google has gone further by looking at the overall trends of not just what people are shopping for, but how they currently think about shopping. So, what exactly does Google have to say about 2010′s […]


Procter & Gamble Embracing Social Networking

For the biggest advertiser in the world, Procter & Gamble, their $9 billion advertising budget is going to get a big relief soon when the company starts using social networking more for their advertising needs. Recently, the mass manufacturer of household goods made a decision to cease its sponsorship of daytime soap operas, and focus […]