Making an Effective Social Media Editorial Calendar

Even before the birth of the Internet and Social Media, an editorial calendar has been a handy friend for advertisers. It has helped traditional marketers effectively send out their message when promoting a product. According to a study conducted by the Dominican University of California, people who write down goals, share, and update it weekly […]


Microsoft adCenter: Making AdWords-like Location Targeting Changes

Targeting your potential customer is easy with Google AdWords. Regardless of his or her location, all you need is to build your keyword list, incorporate it with your ad copy, and set your targeting options. Unfortunately, the case is not the same with Microsoft’s adCenter. That’s why they’re redesigning their adCenter, to mirror the Google […]


YouTube Next Cause: Helping Nonprofits with Video Marketing

YouTube announced its “YouTube Next Cause,” a whole day summit to help nonprofit organizations with video marketing. As posted on the program’s application page: “YouTube Next Cause is a new program designed to help innovative organizations that are already changing the world learn how to better use online video to drive action… At an exclusive […]