It is every website’s dream to create original link bait that will go viral over time. However, the key for success here is not just creating content all of sudden. It’s in the entire creative process.

Link bait is defined as any web content or feature that’s designed to attract attention and back links. Listed below are different ways on how you can create link bait that boosts website visitor.

Capitalize on Trends

Internet users have the tendency to share content with regards to what’s hot as of the moment. Therefore, link baits that’s relevant to what everybody are talking about gives it greater potential to spread like wild fire. There’s nothing wrong with creating a piece about the latest Internet buzz. What’s important is that you don’t go over what’s already there.

Do a Thorough Research

There are some instances when a sudden inspiration kicks in to create link baits. However, a well-researched and well-planned content has the foundation for success. In order to create a monumental feature for your website, you should observe your surrounding and take note of the people’s insights.

Consider link bait as gold that you need to mine. Rummage social bookmarking sites for content where link baits seems to gather. Read and analyze what makes it compelling, and how people react on that particular piece. In turn, you’ll know what to feature on your website that drive many visitors and back links.

Ask for a Little Outside Perspective

It would also be a good idea if you ask some help from other people when creating a link bait. As the old adage goes, “two heads are better than one.” In order to come up with a great content, you’ll need a list of possibilities which you can generate if you work with other people. Have your friends join the creative process so that you can produce the best web feature.

Learn from Your Experience

Unless it’s your first time to create link bait, taking the lessons from your past experience is one way to come up with a great content. Check your previous features and see which among your content generated the most and least traffic. Analyze the components that worked and failed, and reflect on how you promoted it. It can also help if you ask other people’s opinion on why your link bait went viral or not. That way, you have something to draw for your next feature.

 

Creating link bait that can attract hundreds of traffic and back links has no formula. However, content that generates a number of social signals takes thorough research and planning.

 

Source: Fish Baiting by Dani Simmonds/ MorgueFile

The post The Creative Process of Creating the Best Link Bait appeared first on About Social Media.

For the past few years, RSS feeds have been a popular way of encouraging Internet users to come back to a particular website back. That’s because they only need their site visitors’ email and other contact information in order to gain subscribers. After that, the subscriber will be notified every time a website gets an update.

However, there is the challenge of expanding the numbers of your website’s subscribers. Good thing, there are various ways on how you can encourage your audience to subscribe.

Make it Obvious

Of course, you cannot encourage a site visitor to subscribe to your website if you don’t make it easy for them. Make your RSS feed button visible by placing it above the fold or after your every post. Although the RSS feed button is known by its orange color, you can change it to go in line with your site’s color scheme or just to make it stand out from the rest of your content.

Provide Quality Content

Placing your RSS feed anywhere on your blog is not enough to have subscribers. You have to give them a reason why they should subscribe to your blog.  This means that you have to provide a content that will be helpful for your audience. That way, they will be encouraged to keep on coming back and see the other insights that you can offer.

Offer Freebies

Another way to encourage your readers to subscribe is to give them something beneficial. Ask them to sign up in exchange of freebie. Just make sure that whatever you offer them is something relevant to your website and its content, as well as it is something beneficial and will add value to their lives.

Create a Call to Action

Other than making it obvious, you should also create a strong call to action. The best way to encourage people to subscribe to your website is by telling them what to do. Remind them to hit the RSS feed in your every post as much as possible. That way, they will be compelled to become your subscriber.

 

It’s important that your website has subscribers because it gives you the reader base that you need. If you have many subscribers, it will be easier for you to notify a lot of people when something new happens to your website. In addition, it will help you accomplish half of your brand awareness battle.

 

 

Source: Internet users by Clara Natoli/ MorgueFile

The post How to Increase Your Blog’s RSS Subscribers appeared first on About Social Media.

Using its Page Application Programming Interface, Facebook has added an option for Page owners to make “unpublished posts”. This type of post does not appear on a Page’s Timeline or in fans’ News Feed, although they can be promoted with ads.

Prior to this, the social networking giant has required premium homepage ads to be in page post format. Premium homepage ads are those that can be bought by working directly with Facebook. It is designed for large brand building campaigns, and it is sold on cost per impression basis. Furthermore, it is larger than those running elsewhere on the site, and no other ads run next to premium ads.

As stated by their spokesperson:

“This is a change that brands were informed of last month, in which Facebook’s premium ad units that point onsite will now also be associated with a Page post on Facebook.”

In relation to this, there were reports that a page post ad performs better than other types of ad copy. It can increase engagement by 40 percent, it is 80 percent more likely to be remembered, and it can expand fan rate by 16 percent.

How Unpublished Post Works

The unpublished post feature will be integrated by Facebook ad and page management platforms. This could help owners test various creative options.

Previously, page owners who use self-serve ad tool or Ads API could not run page-post ads without publishing a post on their fans’ News Feed. But with Facebook’s new feature, businesses can now target non-fans with their ads.

Unpublished post could also be useful for testing potential Facebook content. For instance, a page owner can create a few unpublished posts and then convert them into ad units. Depending on the response, they can now determine which post will be posted on their fans’ News Feed, and which will be incorporated on their ads.

This is also useful if page owners would want to reach different segments of their audience through varying messages. The unpublished post feature would enable them to create different ad copies, spread it, and then measure which gets the most response.

Obviously, Facebook’s new unpublished post feature gives businesses another way to promote their brand further. Other than that, third-party ad providers and page management companies will now have the opportunity to better serve brands and other page owners that are searching for ways on how they can optimize their social media efforts.

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