Pinterest is continuously becoming a famous online platform to various brands, including non-profit organizations. They can use the online pinboard to connect with other people based on their “shared tastes and interest.”

Know Your Audience

Before you take the waters of Pinterest and start your campaign, it would be ideal to know who uses the service. According to MDGadvertising, 87% of Pinterest users are women with an average age span between 25 and 54.

Take advantage of this information by outlining your organization’s profile based on this demographic. This will enable you to provide an inviting content for Pinterest users. That way, it’ll be easy for you to get personal with your followers.

Give Your Organization a Face

Pinterest is an image-heavy platform. That being said, you can use this to give your organization a face and identity. Pin photos and videos that shows your staff, volunteers and the people who benefit from your organization. That way, you’re showing your followers that something can be achieved through your group, and that you’re more than just a name and a logo.

Connect with Other Non-profits

Since Pinterest is also considered as a social media, it means that this is not designed to hard sell your organization. Working with relevant non-profit groups is one way to build your online presence on the virtual pin board. This will help you connect with their followers, thus increasing your fan base too. Moreover, letting other people contribute on your board adds diversity on your content.

Start a Fund Raising Campaign

Having a Pinterest makes it easy for your organization to start a fund raising campaign. After pinning the image, just type the “$” sign with the price on the description box. The online pin board will automatically add a banner on the to-left corner of the image, and it’ll be added on the Gifts tab on the homepage.

Post Videos

Videos may not be that popular on Pinterest, but it can also provide a strong call to action for your campaign. It also adds emotion to your campaign that images sometimes can’t give. Your followers are most likely to help your organization if you have a compelling content like a short video presentation.

 

Using Pinterest may be a solitary action, but it is also a great tool to create a community around your orgranization. When used properly, it can serve as an extension for a non-profit group. What’s important is that you can create an online presence that’s inviting for your followers to share their stories, not just on your board, but also with relevant people.

 

Source: Pinterest Home Page

The post Pinterest for Non-Profit Brands appeared first on About Social Media.

For someone who’s new to Twitter, one of the first things that they want to know is how to get more followers. Having hundreds and thousands of followers is a social proof for other users of how influential a particular account. It only makes sense to use the number of followers as a metric for influence, as it can be a sign of fame that an average user has achieved.

Optimize Your Twitter Profile

The good thing about Twitter profile is that it’s simple and straightforward. That’s why it’s important that you upload a profile picture, and optimize your Bio section.

You have 160 characters to tell your potential followers why they should follow you. Make it interesting, and include your brand’s selected keywords if you can. Moreover, stay consistent with the way you brand your business on the web. This will help your profile define the niche that you want to target. That way, you can attract qualified followers.

Connect Your Other Networks

If you have a blog, website or email newsletter, be sure to add your Twitter link to it. This way, people who are already connected to you online through other means can have an immediate way of finding you on Twitter.

You can also add a Retweet button on your blog posts, so that it can be easier for your followers and readers to share your entry with their networks. In turn, your brand can expand its online presence on the micro-blogging site.

You can also add your Twitter link on your forum signature, email’s closing remark and other social media profiles like Facebook.

Be Proactive

Once you’ve set up your profile and weave your web, it’s time to use your Twitter account the way it should be used. It’s important that you join the conversation because it can extend your social graph with every tweets, retweets, mention and hash tag that you make.

By joining the conversation relevant to your niche, you’re not only widening your popularity, you are also attracting the right audience.

Follow Back

In the Twitter universe, it is an unwritten rule that you have to follow back the users who follow you. That’s why in order to increase your number of followers; you should also learn how to follow other users. You can do this automatically or use Twitter directories. Nevertheless, you have to balance your following is to follower ratio so you won’t look like a spammer.

 

image: Twitter

The post Become a Twitter Celebrity—Get More Followers appeared first on About Social Media.

For someone who’s new to Twitter, one of the first things that they want to know is how to get more followers. Having hundreds and thousands of followers is a social proof for other users of how influential a particular account. It only makes sense to use the number of followers as a metric for influence, as it can be a sign of fame that an average user has achieved.

Optimize Your Twitter Profile

The good thing about Twitter profile is that it’s simple and straightforward. That’s why it’s important that you upload a profile picture, and optimize your Bio section.

You have 160 characters to tell your potential followers why they should follow you. Make it interesting, and include your brand’s selected keywords if you can. Moreover, stay consistent with the way you brand your business on the web. This will help your profile define the niche that you want to target. That way, you can attract qualified followers.

Connect Your Other Networks

If you have a blog, website or email newsletter, be sure to add your Twitter link to it. This way, people who are already connected to you online through other means can have an immediate way of finding you on Twitter.

You can also add a Retweet button on your blog posts, so that it can be easier for your followers and readers to share your entry with their networks. In turn, your brand can expand its online presence on the micro-blogging site.

You can also add your Twitter link on your forum signature, email’s closing remark and other social media profiles like Facebook.

Be Proactive

Once you’ve set up your profile and weave your web, it’s time to use your Twitter account the way it should be used. It’s important that you join the conversation because it can extend your social graph with every tweets, retweets, mention and hash tag that you make.

By joining the conversation relevant to your niche, you’re not only widening your popularity, you are also attracting the right audience.

Follow Back

In the Twitter universe, it is an unwritten rule that you have to follow back the users who follow you. That’s why in order to increase your number of followers; you should also learn how to follow other users. You can do this automatically or use Twitter directories. Nevertheless, you have to balance your following is to follower ratio so you won’t look like a spammer.

 

image: Twitter

The post Become a Twitter Celebrity—Get More Followers appeared first on About Social Media.