Pinterest may be a young social network, but it has already proved its potential to boost a website’s traffic. Based on a study posted by Brian Solis last January, the online pinboard can drive more traffic to websites than YouTube, Google+, and LinkedIn combined.

Take the Initiative

Of course, no Pinterest user will know that your content exists if you don’t post it. The initiative should come from you. That way, you can expand your brand’s online presence to a new segment of audience.

Choose the Best Blog Post to Pin

Since Pinterest is more on the visual side of online content, you have to choose the best blog post to pin. By choosing the best entry, it is not only about a well-thought and well-written post, but you should also consider whether your content includes a visually compelling image. That’s because a great photo is what attracts a Pinterest user to your content, as well as re-pin it to his or her network.

Choose or Create Your Pin Image

If you can’t find a pinnable content, you can always create one. Just make sure that it is a relevant and high-quality image, so that it can encourage users to share your content. Furthermore, don’t forget to add a call to action to your image or its description. Invite them to visit your website or blog, so that it can drive traffic to your content.

Write Your Pin Description

A pin description, which is written under the image, provides additional information of what your image is all about. Moreover, this is a great way to optimize your content. Therefore, you have to make sure that you can incorporate your keywords on your pin description, including a link to your site. That way, you can attract a qualified user to your content, while encouraging him or her to visit your website.

Add the “Pin It” Button

You may think that this works the other way around, but adding a Pin It button to your site is another way of making your content shareable on the online pinboard. As mentioned before, the more people share your content, the higher the chances that it can drive traffic to your main page.

 

Pinterest may be a new social networking site, but it can tap another segment of your potential audience. So, if you know how to take advantage of its strength, this online pinboard can be beneficial to you.

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When it comes to business, Facebook is considered as an ideal social media marketing tool. That’s because it helps you promote your brand, reach your target market, and engage your existing customers—all at the same time. However, it’s difficult to know whether your Facebook marketing campaign is effective. This is where Facebook Page Insights takes action.

Only visible to the Page admin, Facebook Insights provides information on how your fans interact with your content. That’s why it’s important that you constantly monitor your page’s insights. Listed below are five areas of Facebook Insights that you need to keep an eye on:

Likes

Depending on the message that you send out that day, your page can acquire more fans. The spikes on Likes will help you determine the type of post that generates more supporters for your brand.

Comments

Aside from acquiring fans, you can also use your business’ Facebook Page to engage them. You can do this by sharing content that will spark conversation between your brand and your customer. You can check your Insights’ spikes in Comments if you want to know what type of post generates high interaction.

Unsubscribes

There can be various reasons why a fan will hit the unlike button on your page. However, you can avoid this if you know what triggers the unlike. Analyze your spikes in Unsubscribes and the content or activities that you made that day. That should give you an idea on what drives them away from your brand.

Impressions and Feedback

Impressions and Feedback are tricky parts in Facebook marketing. Broadcasting your brand can give you high impressions, but not the same amount of feedback. Therefore, you should always monitor your Impression and Feedback insights to find the right media mix that will encourage interaction among your fans.

External Referrers

Using other platforms to promote your brand can drive traffic to your Facebook Page. But it’s not enough that you know how to bring more fans to your page. You should also know where they are coming from. Other than that, External Referrers can give you an insight if your marketing campaign outside Facebook works.

While a Facebook Page is a great way to promote your brand and generate revenue for your business, you should know how to use it. Good thing, there’s Facebook Insights that provides granular data about your marketing efforts. Therefore, it’s important to monitor your insights consistently to come up with an effective campaign for your business.

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Majority of online marketers thought that social media marketing is new, free, and easy, that it will only take days to set it up and deliver results. What they didn’t know is this marketing concept has been present since time immemorial. Additionally, it takes time, costs money, and requires hard work.

Breaking the Social Media Marketing Myths

Brands and businesses that are new with social media marketing feel that what they’re doing is something new. Thus, they would usually jump into the water without devising any plans.

What they didn’t know is that the concept of social media marketing has been present even before Internet was invented. When visiting a restaurant, for example, there’s a high possibility that your friend pointed you to it. Then you will recommend it to your other friends, and those who’ll try and visit it will inform their friends about the restaurant. In the end, you and your friends were able to spread the word about it.

Another misconception that most online marketers encounter is that social media is a tool to promote a brand. Although that could be the case, this platform is also used to target a business’ potential market and search for their ambassadors.

Using Social Media to Find Your Target Audience

The most common mistake of online marketers when it comes to social media marketing is creating an account because they feel like it. They forget to consider whether they can reach majority of their target market using a particular platform. That’s why you should always think and create a plan first before jumping into any marketing campaign.

Consider who your target audience will be, and whether your primary social media platform can help you tap a big part of that market. Are they on Twitter or Facebook? Maybe you should also check out Google+, LinkedIn, or Pinterest.

In addition, you have to make sure that you are not looking at your target market one dimensionally. It is made up of your potential customers and possible brand ambassadors, giving you plenty of rooms to take advantage of. Use social media wisely so that you can promote your brand to your target customers, and encourage your ambassadors to spread the word for you.

Thus, there’s no need to gather all the fans that you can get unless you think that they are qualified. Otherwise, your efforts will be put to waste. The reason it’s called “social” is because your goal is to create and establish your online presence in order to create brand awareness on the World Wide Web.

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