Google has rolled out a new version of their Google+ mobile app yesterday. The Google+ app version 3.2 is available for both Apple and Google. The new app versions brings support for Google+ pages, which allows page owners to post, comment and interact with their follower using their smartphone.

Google+ Version 2.3 on iOS and Android

Other than support for Google+ Pages, Anish Acharya, product manager for Google+ Mobile, shared additional information regarding the social media website’s new mobile version.

Today, we’re rolling out v3.2 of the Google+ app to Android and iOS; both versions include one of our most highly-requested features: support for Google+ pages. This gives page owners the ability to post, comment, and interact with their followers directly from their mobile device.

The mobile application includes a redesigned “Find People” feature for the Android handset. It also comes with an updated widget that users can add to their home screen. With the new mobile app version, users can now access their photos from posts with just a single tap.

On the other hand, the iOS version gets support for iPhone 5 and iOS 6. This means that the application now stretches across the entire 4-inch screen of the new iPhone. It also allows users to edit posts on their mobile phones and save images to camera roll, while iPad owner can now search for people and posts.

More Google News

Other than the Google+ v2.3, it was reported that the search engine giant tweaked its mobile search home page by adding a new “hidden sidebar”. It appears that Google is putting more focus on its mobile web counterpart, despite a bevy of updates for its mobile apps.

It was reported that the hidden sidebar contains all of the search engine’s products and services. The top of the screen contains links to web and image search. Also included on this section is the Google+ notification area with a drop-down menu, which enables a user to view his or her complete profile.

The addition of the hidden sidebar on the search engine’s mobile web version is something that users will definitely welcome. That’s because it allows them to access all Google services in a more refined manner.

 

The Google+ for mobile is now available via free download from the App Store and Google Play for Apple and Google respectively. Go download it, give it a spin, and don’t forget to share your thoughts about it on the comments section below.

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Nowadays, businesses tend to go online in order to leverage their products and services. Social media are one of the platforms that they use in order to create a presence and establish a relationship with more people on the Internet. That’s because it offers various tools that companies can use to boost online visibility through sharing and interacting with their consumers on a personal level.

Builds Online Brand

On Facebook alone, the social networking giant boasts over one billion active monthly users. If your business doesn’t have a social media marketing campaign, you are missing out to thousands—even millions—of leads. You need the power of social media in order to put your business’ name in front of an increasing number of audience and potential consumers.

Creates Loyal Customers

The biggest advantage that social media marketing can give your business is the capability to become proactive. With the help of social media platforms, you can directly interact with your existing and potential customers on a personal level. It allows you to instantly get feedback, answer questions, build your brand’s online presence, and establish a relationship with your fans and followers without being invasive.

Improves Web Traffic

If your business has a website or an online store, social media marketing can also help boost its traffic. That’s because it allows your content to be shareable, exposing it to more users, which generates more visitors to your online platform. In turn, this could complement your other online marketing efforts, as well as boost your search engine optimization campaign.

Increases Search Rankings

Aside from driving traffic to your business’ website, social media marketing can also help improve your SEO campaign. The more buzz your content generates on various social networking sites, the higher its search engine ranking could be. That’s because search engines include social media results in their index.

When a lot of users share your content, the more likely that it will be exposed to their hundreds of friends and relatives. In addition, social media shares generate backlinks for your content, which could also help your link building and SEO campaign.

Outlining Your Social Media Marketing Strategy

How will you take advantage of social media will depend on the nature of your business and your consumer base. However, not every platform is right for your brand. Start small, and choose the channels that are most frequently used by your target audience.

Furthermore, you have to keep in mind that your social media profile is not a broadcasting platform or advertisement channel. Thus, you have to keep your interaction with your fans and followers.

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Although not as famous as Facebook and Twitter, StumbleUpon is also a great source of traffic for your blog or website. Several visitors can come in from your content that was stumbled by other users, while a small number came  from your profile. This means that you can tweak your StumbleUpon profile so that more users will follow you and click through your submitted links.

“About You” Section

Aside from telling people who you are, the About You section is also a great way to brand yourself. Set up the profile name that you’d like to use, as well as what will make it easier for other users to identify you and the brand you represent.

On the Description section, tell your viewers and followers what they can expect and get by following you on StumbleUpon. You can also use this section of your blog to post links to your blog or website. That way, they can easily land on your official page without the need to comb down the entire search engine result page.

Avatar or Profile Image

Profile image is a great way to brand your StumbleUpon account. It also shows that you are not a spammer, which encourages other users to follow your account. Thus, you have to make sure that whatever avatar you are using must be unique and reflects who you really are. Take advantage of built-in camera and photo-editing software to achieve this.

Connected Accounts

The good thing about the new StumbleUpon is that you can easily connect your other social media profiles from your account. The same thing with adding links to your blog or website, adding your other social media profiles can make it easy for your followers to find you elsewhere on the Web.

Profile Settings

Since StumbleUpon is still considered as a social network, it can be daunting to manually select the type of content that you want to share, as well as how people can reach you. Fortunately, you can do this on the Privacy and Notification Settings. Select who can see your posts, as well how you want StumbleUpon to update you.

You can also help the social aggregator site to choose the content that you want to see at the Stumbles section. From there you can filter every post based on your interest and the type of content that is included with every Stumble.

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