Knowing your social media marketing goals and finding the right tools to attain it is not enough. You also need to know whether your campaign is working or not. Thus, social media monitoring is also integral for your SMM efforts.

Know Your Objective

Every action must have a goal—and not just any ordinary or broad objective, but something that is clear, specific, reasonable and actionable. It is simply to know what you want to discover on your social media marketing efforts.

Do you want to get alerts on what other people are saying about you or your brand? Perhaps you want to know what your potential market needs or want to know. Or it can be as simple as finding anyone that will mention your chosen keyword so you can join in with the conversation.

Know Your Priorities

Social media marketing can be overwhelming, especially when picking out the platform to choose. That’s why you also have to decide what battle to join. Triaging all social media messages that come your way could help when focusing on what’s important. If you have a big business with a handful of known products, you can categorize your SMM campaign based on it or by type of messages that you want to track.

Know Where to Monitor

Since there a lot of social media networks available, monitoring each of them can be daunting. That’s why you need to know which platform to monitor. Find the ones that brings the most exposure for your brand, as well as where majority of your existing and potential market at hanging out in the digital world. This could also be helpful when wanting to know what channel to use when trying to listen on what other people say about your or your brand.

Know What to Monitor

Other than knowing where to monitor, you also need to know what to monitor. It all boils down to your campaign’s objectives. The marketing itself can be overwhelming, but monitoring your campaign’s success could be worse. Knowing what you’re looking for can help you manage your tracking efforts easily.

Know What Tools to Use

Of course, the best way to monitor your campaign is with the help of social media marketing tools. List down the things that you need to track and your chosen platform, and then find the right tool that would work well with your platform and deliver what you need.

The post Social Media Monitoring: What You Need to Know appeared first on About Social Media.

Knowing your social media marketing goals and finding the right tools to attain it is not enough. You also need to know whether your campaign is working or not. Thus, social media monitoring is also integral for your SMM efforts.

Know Your Objective

Every action must have a goal—and not just any ordinary or broad objective, but something that is clear, specific, reasonable and actionable. It is simply to know what you want to discover on your social media marketing efforts.

Do you want to get alerts on what other people are saying about you or your brand? Perhaps you want to know what your potential market needs or want to know. Or it can be as simple as finding anyone that will mention your chosen keyword so you can join in with the conversation.

Know Your Priorities

Social media marketing can be overwhelming, especially when picking out the platform to choose. That’s why you also have to decide what battle to join. Triaging all social media messages that come your way could help when focusing on what’s important. If you have a big business with a handful of known products, you can categorize your SMM campaign based on it or by type of messages that you want to track.

Know Where to Monitor

Since there a lot of social media networks available, monitoring each of them can be daunting. That’s why you need to know which platform to monitor. Find the ones that brings the most exposure for your brand, as well as where majority of your existing and potential market at hanging out in the digital world. This could also be helpful when wanting to know what channel to use when trying to listen on what other people say about your or your brand.

Know What to Monitor

Other than knowing where to monitor, you also need to know what to monitor. It all boils down to your campaign’s objectives. The marketing itself can be overwhelming, but monitoring your campaign’s success could be worse. Knowing what you’re looking for can help you manage your tracking efforts easily.

Know What Tools to Use

Of course, the best way to monitor your campaign is with the help of social media marketing tools. List down the things that you need to track and your chosen platform, and then find the right tool that would work well with your platform and deliver what you need.

The post Social Media Monitoring: What You Need to Know appeared first on About Social Media.

You’ve probably not felt the pressure of completing your Facebook Profile before—until today. Recently, some users started seeing a percentage meter on their Facebook Profile.

The purported feature, which can be found at the top right corner of the About Page, is said to encourage users to complete the account details on their Timeline. It also appears that filling out the current city, hometown, and place where a user work yield higher percentage. Similar to LinkedIn and Google+, the profile is considered complete once the percentage meter reached 100 percent.

Complete Profile and Ad-Targeting Purposes

It is believed that percentage meter seen on Facebook Profile could come in handy for brands and businesses that also advertise on the social network. The feature is one way for businesses to improve their ad-targeting options. The additional data will give advertisers more information to target particular demographics, location and ages.

As of the moment, the completion meter appears as a blue loading bar and a “% Complete” message below. However, it is possible that it would provide more information soon, like what part of the profile needs filling out. But there’s also a chance that this feature won’t materialize, considering Facebook’s track record of testing a handful of features a year with many of which didn’t didn’t come to fruition.

Prior to this, it was reported that Facebook released a feature that is similar with Pinterest’s “want” option. This simply allows users to Want a product posted on the online pinboard.

The social network catered on this growing trend of engaging other users through images by offerings some brands to post images with actions such as “want”, “collect” and “like”. Other than that, images within a collection will also have a Buy link, which will send users to another site to conduct online purchase.

This featured called “Collections” was tested with Victoria’s Secret, Pottery Barn, Michael Kors, Wayfair, Neiman Marcus, Fab.com and Smith Optics. On the other hand, users won’t see the images from the said brands unless they are and their friends are a fan of the brand’s page.

Although its look similar with Pinterest’s e-commerce efforts, the images are designed to be discovered in a News Feed. In addition, the virtual pinboard lacks the Buy feature.

 

Whether Facebook is creating features similar to other social media sites these additional options are a way for the social networking giant to bring advertisements to more specific audiences.

The post Spotted: Facebook Profile Completion Meters appeared first on About Social Media.