Reclaim Lost Link Juice by Capturing 404 URLs

This has happened to most of us at one point or another: We start optimizing a website’s URL structure or permalink slugs to be more user- and SEO-friendly, and we end up forgetting about an old URL that dozens of websites were already linking to. Since your old page no longer exists, Google will likely […]

Author information

James Parsons

James Parsons is the SEO Client Manager at AudienceBloom.com, a Seattle-based SEO firm. You can find him through his personal blog, Google+, or by email.

The post Reclaim Lost Link Juice by Capturing 404 URLs appeared first on Search Engine Journal.

High Profile Twitter Takeovers: Fact or Fake?

The week in big brand social media marketing started off with a lot of buzz.  On Monday, the verified Twitter account for Burger King was taken over and rebranded for McDonalds.  It took a few hours for Twitter to suspend the account and restore control to the flame-broiled burger chain.  Despite what was certain to […]

Author information

Michelle Stinson Ross

Social Media Consultant at Firestarter Social Media

Michelle is the co-host of the popular Social Media discussion group #SocialChat, blogger, and Social Media Advocate/Consultant +Michelle Stinson Ross

The post High Profile Twitter Takeovers: Fact or Fake? appeared first on Search Engine Journal.

Quick Ways To Choose Better Guest Post Opportunities With Audience and Social Metrics

Guest posting is far from new, but it went through a growth spurt after Panda and Penguin’s shockwaves began to shake up the SEO world. SEOs needed an better scale-able strategy that allowed them to gain backlinks on reputable sites. Since “content marketing” was the new buzz word, guest posting (aka guest blogging) seemed like […]

Author information

Adam Thompson

Adam J Thompson is the founder of RYP Marketing, an online marketing agency based in Roanoke, VA. Need help with your SEO, link building, or conversion optimization strategies? Reach out to Adam via Twitter or email for a free “quick strategy review”.

The post Quick Ways To Choose Better Guest Post Opportunities With Audience and Social Metrics appeared first on Search Engine Journal.