WeChat Marketing: Another Way to Reach China’s Affluent Consumers

China’s unprecedented growth is attracting businesses from all corners, hoping to cash in on 250 million middle class consumers. In three short decades, it has become one of the most competitive marketplaces in the world. With the average Shanghai consumer exposed to more than three times the advertising of their British equivalent, marketers need to use their marketing […]

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Mark Tanner

Mark Tanner is the founder of China Skinny, a service helping western businesses better understand Chinese consumers. He has been in the marketing game since 1998 in North America, Europe, Australasia and most recently, China, with a short break in Africa paddling down the Nile. His company China Skinny provides a free weekly newsletter giving insights into Chinese consumers. Subscribe at chinaskinny.com.

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Cutting Through the Clutter: Why Data-Driven Content Always Wins

Blogs are noise. At least, the majority of them are. The top 10-percent of websites have at least two things in common that aren’t shared by (most of) the other 90-percent. They’re producing great content They’re marketing their content to reach a wider audience Looks simple, right? The second part is teachable, while the first part is […]

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Chris Warden

Chris Warden

Chris Warden is a seasoned entrepreneur and CEO. Starting his entrepreneurial career at age 19, he has performed in numerous capacities owning and managing both offline and online companies. Chris now serves as CEO of Spread Effect, a leading content marketing and publishing company. He is a member of the Young Entrepreneur Council (YEC) and often writes on topics of content marketing, SEO, and business development.

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What Every Graduate Should Know About SEO and Why

The reasons for SEO’s consistent popularity are obvious. Due to the Internet’s steadily growing nature where numbers of distinct URL addresses keep growing from the millions to hundreds of millions, and eventually into the billions. Quickly the internet has become a place of extreme competition for the attention of web searching users everywhere. If we factor in the […]

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