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The social media campaign’s return of investment (ROI) is one thing that remains a mystery to marketers and brand managers. It is something that every proprietor knows they must have, but don’t know how to measure. In fact, there’s no uniform way of scaling the economic benefits of social media to any business. That’s why […]

The social media campaign’s return of investment (ROI) is one thing that remains a mystery to marketers and brand managers. It is something that every proprietor knows they must have, but don’t know how to measure. In fact, there’s no uniform way of scaling the economic benefits of social media to any business. That’s why […]

When a customer complains about your brand through social media, it can easily tarnish your identity to a wider audience. But just as complaints travel fast in social media, so does compliments. Posted below are ways on how you can use social media as a form of customer service. A Place for Your Customers to […]