Social media analytics Klout made its first acquisition, as they obtained the hyperlocal mobile start-up BlockBoard last Tuesday. This will serve as their investment into the local and mobile market. As Klout CEO Joe Fernandez said in an official blog post: “To keep driving toward our mission of unlocking every user’s influence, we need to […]
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Facebook Insights: What You Need to Know
It’s apparent that Facebook is an online marketing tool for business. It helps you promote your brand, reach your target market, and engage your existing customers. But how would you know if your Facebook marketing campaign is effective? The answer is in Facebook Insights. Facebook Insight is only visible to the page admin. It provides […]
Keeping Your Fans to Like Your Facebook Page
Just because your brand’s Facebook Page was able to generate thousands of fans doesn’t mean it’ll stay that way. Whether it will increase or decrease depends on your campaign. But if you’re just starting your online marketing efforts, you might often experience losing a fan or two. Don’t fuss whenever a user unlike your page. […]