Even before the birth of the Internet and Social Media, an editorial calendar has been a handy friend for advertisers. It has helped traditional marketers effectively send out their message when promoting a product. According to a study conducted by the Dominican University of California, people who write down goals, share, and update it weekly […]
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Microsoft adCenter: Making AdWords-like Location Targeting Changes
Targeting your potential customer is easy with Google AdWords. Regardless of his or her location, all you need is to build your keyword list, incorporate it with your ad copy, and set your targeting options. Unfortunately, the case is not the same with Microsoft’s adCenter. That’s why they’re redesigning their adCenter, to mirror the Google […]
Brighter Option Integrates Page Insights to its Ads API
London-based software development company, Brighter Option, announced its updated Social Ad Management tool. The company has integrated the Facebook Page Insights API to its SAM, which allows it to make ad creative and optimization more efficiently. It also helps businesses select effective ad creative for page post ads. Page post ads are new Facebook offering […]