Zenya Launches Searcher Intent-based Keyword Repository

During the SES New York event last week, categorical keyword repository Zenya announced its new database for search marketers. The new keyword database considers context to distinguish search intent. This will enable users to set positive and negative parameters, which provide marketers an opportunity to tweak datasets in just a couple of seconds before the […]


Getting Started with Link Building

It’s a no-brainer that building quality links for your website can boost your ranking on search engine result pages. In turn, this will increase the chances that you’ll get more page visitors. However, there are online marketers that practice link spamming or link farming just to acquire multiple backlinks. This could be detrimental to your […]


Video Marketing: What You Need to Know

The Internet has provided various ways for advertisers to reach their target market, and these methods include online videos. In fact, video marketing is one of the best online marketing strategies that a company can use to increase brand awareness on the Web. But just because you have a digital camera, video editing software and […]