Microsoft adCenter Launched Share of Voice

Microsoft’s adCenter recently launched the Share of Voice metrics to their standard reports. Now available on the ad group level, the SOV is designed to help advertisers optimize their pay-per-click campaign. Furthermore, it will provide information about how often they are earning impressions. Lucy Wang, product manager of adCenter, also added: “Share of Voice represents […]


Using Web Analytics Effectively

Promoting your content through a website is not enough. You should also know who’s visiting your content and what they do about it. Enter: Web analytics tool. This could help you understand your website’s performance. However, this tool can’t be helpful if you don’t know how to use it. Gathering Website Information Web analytics is […]


Using Web Analytics Effectively

Promoting your content through a website is not enough. You should also know who’s visiting your content and what they do about it. Enter: Web analytics tool. This could help you understand your website’s performance. However, this tool can’t be helpful if you don’t know how to use it. Gathering Website Information Web analytics is […]