Is an Online Battle With a Customer Worth It?

Your small business is rolling along and then it hits. One day you upset a customer and he or she takes to the Internet to voice their disapproval with your products and/or services. So, do you fight back or hope that the furor passes over? Not too many decades ago it was more a matter […]


Managing and Maintaining Your Business’ Online Reputation

With the power of Internet enabling business owners to expand their online presence, they also run the risk of being scrutinized. With just a simple tap on a smartphone, your potential customer can either be optimistic or pessimistic about your brand, depending on the rants and raves they will see on online review sites and […]


Google AdWords Gets the Breadcrumb Trails

Although not announced officially, display URLs on AdWords search ads now gets the Breadcrumb Trail element. It is a set of links that allows users to easily navigate to relevant sections of the site. Basically, it’s a navigation feature that illustrates the location of a page within a website’s hierarchy. For example, if an advertiser […]