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Before the development of social media and web aggregators, a page rank was used to measure the success of a website’s search engine optimization campaign. That’s why SEO practitioners would incorporate their keywords on their content, and then check which among them ranks and moves up. But nowadays, link building, natural search and keyword traffic, and conversion rates are also measured for SEO success.

That’s why it’s important to have brand awareness campaign in order to attract visitors to your website. Below are simple ways on how you can build your brand’s online presence.

Start with Your Website

Think of your website as your base of operation. This is where you have all the control and where all of your online marketing efforts will lead your visitors. Get a domain name, design your website, and post all of your content on it. Just make sure that you’ll have a user-friendly web design and comprehensive content. It’ll be easy for you to convince your visitors to consider your products or services, leave their contact information, or make a purchase.

Claim Your Online Personality and Name

You may encounter a person that has the same name as yours. If your name and face represents your business online, anything associated with your brand will be accountable to you. That’s why it’s important that you claim your name first. Create an online account and incorporate it on your website. That’ll make people consider that you’re an official representative of your business. Doing so can protect you and your brand’s reputation from posers.

Connect to Social Media Sites

It is also helping in building your online presence if your join social media sites. It basically helps you create your brand’s fan base, so you have an immediate audience whenever your share content. Other than that, your fans’ interaction to your content provides a social signal that can help rank your website. Furthermore, posting your website’s link on your social media accounts is the beginning of your link building efforts.

 

It depends on you how you’re going to proceed to building your business’ online presence. What’s important is that you know how to attract the right customer, what content to share with them, how you’ll engage them, and how you can provide a better user experience for them. That way, it’ll be easy for you to optimize your business on search engines to boost online traffic. The more visitors your website have, the more leads and revenue that you can generate.

The post Building Your Brand’s Online Presence through SEO appeared first on About Social Media.

Using its Page Application Programming Interface, Facebook has added an option for Page owners to make “unpublished posts”. This type of post does not appear on a Page’s Timeline or in fans’ News Feed, although they can be promoted with ads.

Prior to this, the social networking giant has required premium homepage ads to be in page post format. Premium homepage ads are those that can be bought by working directly with Facebook. It is designed for large brand building campaigns, and it is sold on cost per impression basis. Furthermore, it is larger than those running elsewhere on the site, and no other ads run next to premium ads.

As stated by their spokesperson:

“This is a change that brands were informed of last month, in which Facebook’s premium ad units that point onsite will now also be associated with a Page post on Facebook.”

In relation to this, there were reports that a page post ad performs better than other types of ad copy. It can increase engagement by 40 percent, it is 80 percent more likely to be remembered, and it can expand fan rate by 16 percent.

How Unpublished Post Works

The unpublished post feature will be integrated by Facebook ad and page management platforms. This could help owners test various creative options.

Previously, page owners who use self-serve ad tool or Ads API could not run page-post ads without publishing a post on their fans’ News Feed. But with Facebook’s new feature, businesses can now target non-fans with their ads.

Unpublished post could also be useful for testing potential Facebook content. For instance, a page owner can create a few unpublished posts and then convert them into ad units. Depending on the response, they can now determine which post will be posted on their fans’ News Feed, and which will be incorporated on their ads.

This is also useful if page owners would want to reach different segments of their audience through varying messages. The unpublished post feature would enable them to create different ad copies, spread it, and then measure which gets the most response.

Obviously, Facebook’s new unpublished post feature gives businesses another way to promote their brand further. Other than that, third-party ad providers and page management companies will now have the opportunity to better serve brands and other page owners that are searching for ways on how they can optimize their social media efforts.

The post Facebook Pages Can now Create ‘Unpublished’ Posts appeared first on About Social Media.

For the past few years, RSS feeds have been a popular way of encouraging Internet users to come back to a particular website back. That’s because they only need their site visitors’ email and other contact information in order to gain subscribers. After that, the subscriber will be notified every time a website gets an update.

However, there is the challenge of expanding the numbers of your website’s subscribers. Good thing, there are various ways on how you can encourage your audience to subscribe.

Make it Obvious

Of course, you cannot encourage a site visitor to subscribe to your website if you don’t make it easy for them. Make your RSS feed button visible by placing it above the fold or after your every post. Although the RSS feed button is known by its orange color, you can change it to go in line with your site’s color scheme or just to make it stand out from the rest of your content.

Provide Quality Content

Placing your RSS feed anywhere on your blog is not enough to have subscribers. You have to give them a reason why they should subscribe to your blog.  This means that you have to provide a content that will be helpful for your audience. That way, they will be encouraged to keep on coming back and see the other insights that you can offer.

Offer Freebies

Another way to encourage your readers to subscribe is to give them something beneficial. Ask them to sign up in exchange of freebie. Just make sure that whatever you offer them is something relevant to your website and its content, as well as it is something beneficial and will add value to their lives.

Create a Call to Action

Other than making it obvious, you should also create a strong call to action. The best way to encourage people to subscribe to your website is by telling them what to do. Remind them to hit the RSS feed in your every post as much as possible. That way, they will be compelled to become your subscriber.

 

It’s important that your website has subscribers because it gives you the reader base that you need. If you have many subscribers, it will be easier for you to notify a lot of people when something new happens to your website. In addition, it will help you accomplish half of your brand awareness battle.

 

 

Source: Internet users by Clara Natoli/ MorgueFile

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