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Although it looks old school, Email marketing can still become a helpful tool when it comes to Internet marketing. It’s important that you have an email service provider because it can help you manage your contact, especially when your customer base is starting to grow. Having an ESP also means that you’re in for some serious marketing.

On the other hand, selecting which ESP would fit your business needs can be daunting. That’s because there are tons of services to choose from.

Private IP Address

An IP address defines your email’s origin. If you know that sharing your home address to a stranger is a no-no, you wouldn’t want to share your IP address to your subscribers to prevent being blacklisted. That’s why it’s important that your ESP provides a private IP Address.

Reliable Infrastructure and Customer Support

Having a high-speed and multiple connection is also important when choosing what ESP is right for you. This will secure that even their servers won’t go down even if one of their Internet connections fail. Thus, allowing your subscribers to click through. But when worse comes to worst, your ESP should offer both online and phone customer support.

A/B Testing and Reports

The same with any online marketing elements, you have to test multiple versions of your email. This is in order to see which message works for your audience. In relation to this, your ESP should offer a wide array of user-friendly reports such as deliverability success, open rates, and click-through rates. That way, you’ll know where your email marketing is leading you.

CAN SPAM Compliance

Requiring your subscribers to comply with the CAN SPAM Act is important with your email marketing campaign. However, you cannot encourage them to do so if you won’t make it sweet and simple for them.

List Segmenting

You should also consider whether your ESP allows list segmentation based on various criteria like demographic. Being able to target subsets of your list will help you deliver relevant content that makes your email marketing campaign more successful.

Terms and Pricing

Whatever your email marketing needs is, it’s also important that your ESP allows you to cancel and switch any services at will—especially when you think that you’re no longer happy with the service. Most of all, you have to look for a provider that has a flexible payment terms based on your needs.

The post Choosing the Right Email Service Provider appeared first on About Social Media.

Although it’s not that famous compared to Facebook, Twitter can also become a helpful social media marketing tool for your business. Your Twitter page can serve as a landing page, where your target audience can connect with you and know more about your brand. However, it has few characteristics that you need to take into consideration if you want to convert your followers to loyal business patrons.

Your Profile Background

If you can take advantage of Facebook’s cover photo for your brand’s marketing purposes, you can also do the same with your Twitter background. You can use this to brand your account, although you need to measure your page properly so you won’t cover up your branding.

A 1280-pixel screen resolution is common nowadays, which means you can take advantage at least 108 pixels from the left side of your profile background.

First thing that you need to do is to customize your background’s color scheme, Make sure that it goes in line with your business’ signature hue. Then on the left side, you can include your logo, your business partners’ name or your other social media account information. Just don’t over do it or your page will look cluttered.

Your Profile Page

In order to assure your target market that they are following the right Twitter Page for your business, you have to personalize your profile.

Make sure that your Twitter handler, or your @username, is similar to your business name or at least relevant to it. Next, add your business’ core value in your About Me section, and don’t forget to include your business’ web address. You can also incorporate your brand’s primary keywords on your About Me section, as this could help your target audience to find you via Twitter search.

Your Profile Image

No Twitter user trusts an account that has the default egg avatar. That’s why it’s important that you upload your own Twitter avatar immediately. If you can’t find one, you can just add your picture or business’ profile logo for awhile.

Whether you want to use your own photo or your business logo depends on your Twitter’s purpose. If you’re using the micro-blogging site as a way to connect to your fans, you can use a business logo. But if you’re a known personality in your industry and you represent your brand, you can use you profile image and add a small version of your business logo at the bottom.

Creating a Twitter page is not just about promoting your business. It also has to do with building trust and relationship with your target audience.

 

Source: Twitter Page

The post Setting Up Your Business’ Twitter Page appeared first on About Social Media.

Although it’s not that famous compared to Facebook, Twitter can also become a helpful social media marketing tool for your business. Your Twitter page can serve as a landing page, where your target audience can connect with you and know more about your brand. However, it has few characteristics that you need to take into consideration if you want to convert your followers to loyal business patrons.

Your Profile Background

If you can take advantage of Facebook’s cover photo for your brand’s marketing purposes, you can also do the same with your Twitter background. You can use this to brand your account, although you need to measure your page properly so you won’t cover up your branding.

A 1280-pixel screen resolution is common nowadays, which means you can take advantage at least 108 pixels from the left side of your profile background.

First thing that you need to do is to customize your background’s color scheme, Make sure that it goes in line with your business’ signature hue. Then on the left side, you can include your logo, your business partners’ name or your other social media account information. Just don’t over do it or your page will look cluttered.

Your Profile Page

In order to assure your target market that they are following the right Twitter Page for your business, you have to personalize your profile.

Make sure that your Twitter handler, or your @username, is similar to your business name or at least relevant to it. Next, add your business’ core value in your About Me section, and don’t forget to include your business’ web address. You can also incorporate your brand’s primary keywords on your About Me section, as this could help your target audience to find you via Twitter search.

Your Profile Image

No Twitter user trusts an account that has the default egg avatar. That’s why it’s important that you upload your own Twitter avatar immediately. If you can’t find one, you can just add your picture or business’ profile logo for awhile.

Whether you want to use your own photo or your business logo depends on your Twitter’s purpose. If you’re using the micro-blogging site as a way to connect to your fans, you can use a business logo. But if you’re a known personality in your industry and you represent your brand, you can use you profile image and add a small version of your business logo at the bottom.

Creating a Twitter page is not just about promoting your business. It also has to do with building trust and relationship with your target audience.

 

Source: Twitter Page

The post Setting Up Your Business’ Twitter Page appeared first on About Social Media.