Category: Uncategorized

Pinterest is continuously becoming a famous online platform to various brands, including non-profit organizations. They can use the online pinboard to connect with other people based on their “shared tastes and interest.”

Know Your Audience

Before you take the waters of Pinterest and start your campaign, it would be ideal to know who uses the service. According to MDGadvertising, 87% of Pinterest users are women with an average age span between 25 and 54.

Take advantage of this information by outlining your organization’s profile based on this demographic. This will enable you to provide an inviting content for Pinterest users. That way, it’ll be easy for you to get personal with your followers.

Give Your Organization a Face

Pinterest is an image-heavy platform. That being said, you can use this to give your organization a face and identity. Pin photos and videos that shows your staff, volunteers and the people who benefit from your organization. That way, you’re showing your followers that something can be achieved through your group, and that you’re more than just a name and a logo.

Connect with Other Non-profits

Since Pinterest is also considered as a social media, it means that this is not designed to hard sell your organization. Working with relevant non-profit groups is one way to build your online presence on the virtual pin board. This will help you connect with their followers, thus increasing your fan base too. Moreover, letting other people contribute on your board adds diversity on your content.

Start a Fund Raising Campaign

Having a Pinterest makes it easy for your organization to start a fund raising campaign. After pinning the image, just type the “$” sign with the price on the description box. The online pin board will automatically add a banner on the to-left corner of the image, and it’ll be added on the Gifts tab on the homepage.

Post Videos

Videos may not be that popular on Pinterest, but it can also provide a strong call to action for your campaign. It also adds emotion to your campaign that images sometimes can’t give. Your followers are most likely to help your organization if you have a compelling content like a short video presentation.

 

Using Pinterest may be a solitary action, but it is also a great tool to create a community around your orgranization. When used properly, it can serve as an extension for a non-profit group. What’s important is that you can create an online presence that’s inviting for your followers to share their stories, not just on your board, but also with relevant people.

 

Source: Pinterest Home Page

The post Pinterest for Non-Profit Brands appeared first on About Social Media.

Last Wednesday, Pinterest announced in an official blog post that the online pinboard is now open for everyone. As stated on the blog post:

“For those of you who haven’t joined Pinterest yet, this means you can sign up without waiting for an invite: all you have to do is go to Pinterest.com to get started. In addition to using Facebook or Twitter login, we’re also opening registration so you can sign up with just your email address.”

Prior to this, users had to click the “Request for an Invite” button first, before being able to create their account. After Pinterest dropped their invite-only approach, users can now sign in for the social photo-sharing site using their email address, Facebook or Twitter accounts.

Pinterest: History and Beyond

In addition to this, Pinterest announced last July that they’ve added new categories such as Quotes, Tattoos and Weddings. There are also old categories that were tweaked: Pets became Animals, while Prints and Posters is now Illustrations and Posters. It was also reported that the virtual pinboard improved its old categories, so that users see less mis-categorized pins.

Pinterest enables its users to organize and share images of their favorite things on the net. According to previous reports by Experian Hitwise, the social photo-sharing website is the third-largest social network in the US after Facebook and Twitter.

Earlier this year, researchers found out that Pinterest got 21.5 million visits during the weekend through January 28. In relation to this, the website has 60:40 ratio of women to men visitors. However, the report is only based on web traffic rather than unique visitors and mobile users.

In May, the virtual pinboard raised $100 million in a round of funding. In turn, the funding values Pinterest at $1.5 billion. It was led by the Japanese commerce giant Raukten with a $50 million investment. As stated by Raukten CEO Hiroshi Mikitani:

“We see tremendous synergies between Pinterest’s vision and Raukten’s model for e-commerce. Raukten looks forward to introducing Pinterest to the Japanese market as well as other markets around the world.”

As of the moment, Pinterest is looking to expand their overseas market, such as France, Germany and Japan. Previously, the online pinboard is enjoying a mainstream recognition in US, but is making a little headway abroad. The investment they’ve got from Raukten could open doors for Pinterest in Asia. To date, social photo-sharing site has raised $37.5 million in venture capital.

 

Source: Pinterest Home Page

The post Pinterest is Now Open to Everyone appeared first on About Social Media.

Last Wednesday, Pinterest announced in an official blog post that the online pinboard is now open for everyone. As stated on the blog post:

“For those of you who haven’t joined Pinterest yet, this means you can sign up without waiting for an invite: all you have to do is go to Pinterest.com to get started. In addition to using Facebook or Twitter login, we’re also opening registration so you can sign up with just your email address.”

Prior to this, users had to click the “Request for an Invite” button first, before being able to create their account. After Pinterest dropped their invite-only approach, users can now sign in for the social photo-sharing site using their email address, Facebook or Twitter accounts.

Pinterest: History and Beyond

In addition to this, Pinterest announced last July that they’ve added new categories such as Quotes, Tattoos and Weddings. There are also old categories that were tweaked: Pets became Animals, while Prints and Posters is now Illustrations and Posters. It was also reported that the virtual pinboard improved its old categories, so that users see less mis-categorized pins.

Pinterest enables its users to organize and share images of their favorite things on the net. According to previous reports by Experian Hitwise, the social photo-sharing website is the third-largest social network in the US after Facebook and Twitter.

Earlier this year, researchers found out that Pinterest got 21.5 million visits during the weekend through January 28. In relation to this, the website has 60:40 ratio of women to men visitors. However, the report is only based on web traffic rather than unique visitors and mobile users.

In May, the virtual pinboard raised $100 million in a round of funding. In turn, the funding values Pinterest at $1.5 billion. It was led by the Japanese commerce giant Raukten with a $50 million investment. As stated by Raukten CEO Hiroshi Mikitani:

“We see tremendous synergies between Pinterest’s vision and Raukten’s model for e-commerce. Raukten looks forward to introducing Pinterest to the Japanese market as well as other markets around the world.”

As of the moment, Pinterest is looking to expand their overseas market, such as France, Germany and Japan. Previously, the online pinboard is enjoying a mainstream recognition in US, but is making a little headway abroad. The investment they’ve got from Raukten could open doors for Pinterest in Asia. To date, social photo-sharing site has raised $37.5 million in venture capital.

 

Source: Pinterest Home Page

The post Pinterest is Now Open to Everyone appeared first on About Social Media.