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As previously mentioned, you can keep your Twitter followers engaged with your network by connecting with them. In fact, this brings your marketing strategy at a more personal level. That’s why it is important that you know various ways on how you can keep track of what your target market and influencers are talking within your niche.

Using Twitter Search

Twitter Search can serve as a powerful tool when it comes to monitoring the people in your network. It helps you track any tweets that have something to do with your niche or primary keywords.

For example, a traveler blogger can use the Twitter Search by looking for users who are asking on the best thing to do in Kota Kinabalu. When the blogger sees a relevant tweet, he or she can reply to that particular user and give opinion. The blogger can even add a link to his or her blog that is related to the topic that they’re discussing.

Other than the basic Twitter Search, users can take advantage of the Advanced Twitter Search. This feature enables a user to get more detailed with his or her searches, like finding out who’s tweeting about a specific keyword within 15 miles of a particular area.

Bottom line: Using the Twitter Search feature helps you find the right audience for your content. All you have to do is learn how you can reach to them and present your posts.

Using Twitter List

If you want to keep up with a lot of Twitter users without following too many tweeps, you can use the Twitter List feature. This option allows you to create a list and then add up to 500 users without necessarily following them. Furthermore, it helps you sort your connection based on various category.

By adding a user on a Twitter List, you can have an idea on the most important topic that they talk about. You can even retweet their posts or respond to their messages. That way, you can always be in the know without messing your Twitter profile feed.

Another good thing about creating a list is that it can help you identify your niche’s influencers and target followers.

 

Twitter may not be as popular as Facebook when it comes to social media marketing, but its simple features can serve as a great tool in knowing and listening to your audience. You can even choose to automate the process to make it time-savvy. What’s important is that you will create and continue the communication with your network.

 

Source: Interaction feature on Twitter Screenshot | Aki Libo-on

The post Listening to Your Twitter Followers and Other Users appeared first on About Social Media.

Other than the number of fans, majority of Facebook Page owners would also want to track their subscribers—especially those who don’t necessarily “like” their page. Good thing, this feature is on available on Timeline for Pages.

From the admin panel, page owners can see the name of Facebook users who recently liked their page. On top of the list is the “See All” link, which will show a pop-up window once it is clicked. The window will show a list of fans, while the list of subscribers will be visible by selecting this option from the drop-down menu.

It was also reported that page owners can now see the total number of their subscribers in the Overview section of the Page Insights. It will be visible next to Total Likes, Friends of Fans, People Talking About This and Weekly Total Reach.

However, it is unknown when Facebook added this feature on Pages. There is no documentation on the social network’s Help Center either.

Now and Then: Timeline for Pages Features

After releasing the Timeline for Pages, Facebook started providing users the option to add a page to their interest list. This enables users to subscribe to a page’s content without necessarily liking it. This feature is hidden in a drop-down menu, until last month when users started seeing the Subscribe button next to the Like button.

This option was rolled out last March, enabling users to view a filtered version of the News Feed. This feature works the same way that a Twitter List does. Prior to this, Facebook users can create list to organize and sort their friends.

The addition of this feature makes sense, as users are starting to follow more pages and subscribe to public figures. Furthermore, the News Feed becomes less useful when it shows a mixture of posts from friends and family, news outlet, brands and celebrities. This issue is being addressed by the Interest List feature, while taking another advantage from Twitter.

On the other hand, the social network did not make it clear how page owners can track their number of subscribers. As of the moment, there’s no way for them to monitor which part of interest list does their page belongs, although this feature is now available to personal profiles.

The data for page subscribers is also unavailable through the Insights API, but this could be because the percentage of people who subscribe to a page without liking it is still low.

 

Source: Likes and Subscriber List on Facebook Page | Harry Potter Clan

The post List of Facebook Page Subscribers, Now on Admin Panel appeared first on About Social Media.

Although a social media marketing strategy can help your business’ campaign, it can also go wild and damage your brand’s online reputation. It can be due to miscommunication, bad decisions or just your message ending up with the wrong crowd. Although you’re able to work it around, traces of the mishap will be forever present on the Internet.

Even if your social media marketing campaign has good intentions, it can cause you a headache if it deviated from your plans. Thus, there are simple steps that you can follow to avoid the social PR nightmare.

Secure Your Account

Oftentimes, a single social media account needs multiple administrators. This strategy guarantees that you’ll have constant social media campaign throughout the day. However, this can also result to inconsistent voice or the way your online presence convey message to your followers. That’s why it’s important that you consider who and how many should access your account. This will help you reduce the risk of encountering online PR nightmares.

Draw the Line for Your Employees

When you need multiple admin for your social media account, you have to be clear about your guidelines. State what is and isn’t acceptable to discourage any potential off-brand communications. This will lessen the possibility that one of your staff will ruin your brand’s online reputation.

Optimized Positive Publicity over Negative Ones

When your social PR nightmare is already said and done, don’t delete it. Doing so will mean that you’re not responsible enough to face the consequences of your action. Instead, be proactive in distributing and optimizing positive press releases about your brand. That way, affirming accounts about you will outdo your negative publicity on the search engine.

Know who’s talking about Your Brand

Another way to prevent a social PR nightmare is by monitoring who’s talking about your brand. Just like in any businesses, have a standard operating procedure when rewarding a compliment or making up for a complaint.

Think Before Your Click

The good thing about social media is that you have time to think before sending your message. Instead of replying to all complaints during the heat of the moment, it’s better to keep your cool first. Compose your message afterwards, and take its future implications into consideration before you send it.

Pick Up the Phone

If it takes you more than one email or SMS to clarify your message, it’s best to take the face-to-face route. Pick up the phone and call directly to your contact to convey your message. Phone conversation is safer and more efficient than email or SMS.

Promoting your business through social media is a serious business. Today’s digital word-of-mouth can make or break your brand. That’s why it’s important that you know how to use it to protect your business’ online reputation.

 

Source: Social Media Mess by Gee Ranashina | Kexino

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