Garnering almost one billion users, there’s no denying that Facebook is huge. Considered as the social networking giant, it has over 500 million active users, with 50 percent of it logging in on a daily basis.

In addition, these users spend over 700 billion minutes on Facebook every month, share 30 billion pieces of content, which include links, news stories, blog posts, photo albums and notes. That’s why ignoring numbers as big as those is not an option for online marketers anymore. However, it is important to know how you can use this social networking site to your own advantage.

Knowing Your Audience

For an average Facebook user, this online platform can be used as a tool to catch up with long lost friends. What they didn’t know is that it can be used to turn messages and profile in actual results. The first thing you need to know is your audience.

Although Facebook started as a college network connection, the social media site now houses more than 900 million users. This makes the site a platform with the most diverse demographic spectrum.

According to KISSmetrics, Facebook’s largest user segment falls into the 35-54 age range. Its fastest growing user segment, on the other hand, is over 55. This only means that the social networking site can serve as a great marketing tool to reach your market, regardless of how old your prospect audiences are.

Choosing Your Facebook Marketing Tool

Facebook has three marketing tools that you can use for marketing purposes. Each tool has its own purpose, and it can be combined for greater reach.

Pages

A Facebook Page is the same as profile, although it is designed for businesses, organizations and public figures. It can be ‘liked’ by anyone, and it doesn’t have the same restrictions as the profile when it comes to number of friends or fans that it can have. The good thing about Facebook Pages is that it’s free.

Groups

Facebook Groups, on the other hand, is similar to discussion forums, but with additional features the same with what Pages have like the Wall. You can create a group related to your industry, and it also comes for free.

Ads

If you are willing to shell out some money, you can also use Facebook Ads to promote your brand. This feature may be expensive, but it can let you create ads that are targeted to a specific demography.

 

Whatever Facebook tool you may choose, what’s important is that you study the nook and cranny of this social media first. That way, you’ll know how you can use this platform to your advantage.

 

Source: Facebook Marketing Official Page

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Inflatable Advertising Man

Inflatable advertising man is just what you need to get people to notice your business.

When the going gets tough

Running a business is no piece of cake today, be it a conglomeration or a small family business. The amount of headaches and labor involved is the same. The big trouble with any business of today is getting people to notice it.

One of the many reasons why people just fail to take notice of a business is because there are just too many businesses offering the same kind of product or service. The competition has become so stiff, that people, find it almost as good as impossible to differentiate between one business and another, unless of course the business is a leading global brand. But not all businesses are global brands and thus, if you are an owner of a small business, you need to get people to notice you.

Getting noticed with an inflatable advertising man

The big problem faced by businesses today is getting people to notice them. One of the other reasons why people do not notice businesses and what they are selling is because people have no time as they are already stressed out and suffering from information overload.

So, in order to make people notice your product or service you must actually shout out in their face. Now of course, you cannot physically shout out – you need to so make people notice you and you can only do this is by getting their attention. And one of the best ways to get the attention of people is by using a giant inflatable in the shape of a man.

How can this be useful?

Just imagine this – you are the owner of a pizza restaurant. You can get a 10 meter tall (even taller), inflatable made in the form of a worker cartoon. You can get this made in any color you want, you can even get it made so that it has a 3D effect. And you can get it done in such a way that it glows in the dark. Call 1-800-791-1445 for an inflatable advertising balloon.

Such a giant inflatable man would have a tremendous impact on your business. People driving by and searching for pizza would at once know of your restaurant. Also, the dancing balloon could become a kind of a landmark in your area and people would use it to remember other things in your area. But most of all they would recall your business. In this way such an inflatable advertising man could be used to promote and advertise all kinds of businesses and generate more sales for the business.

For more information: mulder.johnny@gmail.com

Inflatable Advertising Man is a post from: Advertising Balloons

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Randi Zuckerberg, an Internet entrepreneur and sister of Facebook CEO Mark Zuckerberg, discussed about the things that user must not in Facebook during a conference in Australia. According to her, if you want to be a social media champion, you must avoid bragging your accomplishments, taking pictures of food, and posting pictures of your cats.

Also on the list is posting cheesy motivational posters, humble bragging, and depressing messages saying that you’re tired or sick. Otherwise, your network won’t grow.

So what are the things that you’re not suppose to do on Facebook?

Too Much Information (TMI)

While Facebook is designed to help you socialize with other people across the Web, that doesn’t mean that you can post about the intimate conversation between you and your significant other. Another pet peeve is telling your network that your kid just achieved potty training.

Promoting a Product or Service

Facebook is a social networking website. If you want to promote a product or service, make a marketing page. Spamming your friends news feed with a sales pitch will prompt them to un-friend you.

“Vaguebooking”

Vaguebooking is a portmanteau of vague and Facebooking. Posting hanging questions such as “Will it work?” and “Is it possible?” is like a cry for help so that someone from your friends will notice you.

Unsolicited Check-ins

Almost all of your friends on Facebook don’t care where you are at the moment, especially if you’re often there within a week. More importantly, you wouldn’t want to inform your boss and your stalker (if you have one) about your weeknight rendezvous

Humble Bragging

Saying that you wish you’re not that gorgeous is like saying you’re gorgeous and your friends are not. Humbling yourself just so you won’t look like bragging would just make your friends roll their eyes.

Vanity

Creating an Album and labeling it “Me, Myself and I” is a big no-no in social media. Other than socializing, Facebook is designed to share the special events in your life—not how vain you are.

Redundant Links

Another that you must not do in Facebook is posting redundant links. Imagine how it could be an eyesore for your friends if you mention the name of the link on top of the URL on top of the link attachment.

Twitter Sync

Facebook is not Twitter. So why use @mentions and hashtags? The social media giant has a unique way of tagging or mentioning your friends, so better use it.

Phantom Tagging

If your friends are not on the photo, don’t tag them. It won’t just annoy your friends; it would also make you look like pathetic because you’re trying to call attention for someone to notice your images.

Unnecessary Name Changing

The moment you change your name on Facebook, it may be hard for your friends and family to look for you. Hence, it will prevent your from expanding your network.

 

Source: Randi Zuckerberg at World Economic Forum 2012 | Wikipedia

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