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With closing to one billion users, Facebook can undeniably connect businesses with their existing and potential market all over the world. However, not all brands with Facebook Page could easily acquire fans. In fact, it requires hard work and knowledge on how brands can best deliver what their fans want.

Integrate Email Marketing

Online marketers would agree that Facebook could promote a business faster than email marketing. When a user likes your page, it will appear on his or her friends’ News Feed. However, email marketing is one way to keep the communication constant and troll-free. It actually solidifies relationship between the brand and the customers. Include social links in all your emails, or send a monthly news letter to promote your page.

Give Incentives to New Fans

Providing incentives is one of the best ways to encourage first-time visitors to like your page. You can post special rewards on your Facebook Page’s About section, through your monthly newsletter, or through your website. Just require them to like your page before getting their incentive.

Create a “Word of Mouth” Contest

Giving incentives to first-time likers can increase engagement, promote your page farther, and expand your fan base. But if you’re budget constrained, look for partners who are willing to sponsor your contest in exchange of additional exposure for their brand. Your contest can be as simple as “Why should you win our prize?” Ask them to mention you and your partner’s brand on their Wall, and let them spread the word for you.

Just remember to read and follow Facebook’s Terms of Service before you run your contest. To give you an idea, working with a representative can let you do more on the network. However, you can only talk to a representative if you’re spending five figures on Facebook Ads already.

Turn Your Buyers into Facebook Fans

Although having a Facebook Page can help you attract more potential customers, you can also integrate your Facebook marketing campaign through your online shop. It’ll be easier to ask your buyers to like your page because they are fans of your products already. When a user purchases something on your website, add a Facebook Like Box on your Thank You or confirmation page. You can also announce contests that will require your customers to like your page first. Again, just be mindful of the ToS.

 

Acquiring Facebook fans doesn’t necessarily an end to your means although it can give you better revenue stream. You just have to know how you can invite and keep them on your page. In turn, your fan base will become your consumer base.

Source: Facebook Pages | Facebook

The post Expand Your Brand’s Fan Base on Facebook appeared first on About Social Media.

Although Facebook, Twitter and Google+ are considered as the most popular social media site nowadays, it doesn’t guarantee that it could help promote your business on the Internet. These networks were designed to connect with other people and to create brand awareness, but it all depends on its features and whether it addresses your business’ marketing needs.

Before you hop in to social media marketing, there are factors that you need to consider in choosing which platform might work for your brand.

Where Potential Customers Usually Hangout

It’s not surprising that social networking sites enable a business to connect with a wider range of audience. However, it depends on the site’s culture and the type of users that it caters. If you want to reach out to professionals, LinkedIn is an ideal platform. Facebook and Twitter, on the other hand, are ideal for those who want to target the casual netizens from various demographics.

The Contents You Want to Share

Various social media has their own way of letting share your content. Thus, each networking sites were not created equal. YouTube is best for video marketing, while Etsy is ideal for those who use the power of photographs to attract customers. If you’re more into text and links, Facebook and Twitter can be an appropriate platform. If you want to attract customers by addressing their issues, a Q&A type of social network like Quora can be useful.

Flexible Features and Marketing Platforms

Since every networking site is not created equal, their features and marketing platforms also varies. There are social media that provides paid advertising, while others offer free marketing channels like Facebook Pages or Google+ Business page. Depending on what your business could afford, consider which media will let you promote your business on your own terms and financial capabilities.

Customer Engagement

Many businesses make the mistake of treating social media as the end to their means. What they didn’t know is that it should be regarded as a tool to leverage marketing efforts. The word “social” in social media simply refers to interacting with other people. Therefore, choose a network that won’t just aid you to reach your market, but will also help you engage them to stay

 

The social network’s name doesn’t necessarily determine that it can ultimately help you in your business needs. It will depend on how you want to present your content and what do you want your customers to do with it. Simply put, choosing the best social media relies on which platform gives wider reach and most leads for your business.

 

Source: Social Media Sign | Bigstock

The post Choosing the Right Social Media for Your Brand appeared first on About Social Media.

Although Facebook, Twitter and Google+ are considered as the most popular social media site nowadays, it doesn’t guarantee that it could help promote your business on the Internet. These networks were designed to connect with other people and to create brand awareness, but it all depends on its features and whether it addresses your business’ marketing needs.

Before you hop in to social media marketing, there are factors that you need to consider in choosing which platform might work for your brand.

Where Potential Customers Usually Hangout

It’s not surprising that social networking sites enable a business to connect with a wider range of audience. However, it depends on the site’s culture and the type of users that it caters. If you want to reach out to professionals, LinkedIn is an ideal platform. Facebook and Twitter, on the other hand, are ideal for those who want to target the casual netizens from various demographics.

The Contents You Want to Share

Various social media has their own way of letting share your content. Thus, each networking sites were not created equal. YouTube is best for video marketing, while Etsy is ideal for those who use the power of photographs to attract customers. If you’re more into text and links, Facebook and Twitter can be an appropriate platform. If you want to attract customers by addressing their issues, a Q&A type of social network like Quora can be useful.

Flexible Features and Marketing Platforms

Since every networking site is not created equal, their features and marketing platforms also varies. There are social media that provides paid advertising, while others offer free marketing channels like Facebook Pages or Google+ Business page. Depending on what your business could afford, consider which media will let you promote your business on your own terms and financial capabilities.

Customer Engagement

Many businesses make the mistake of treating social media as the end to their means. What they didn’t know is that it should be regarded as a tool to leverage marketing efforts. The word “social” in social media simply refers to interacting with other people. Therefore, choose a network that won’t just aid you to reach your market, but will also help you engage them to stay

 

The social network’s name doesn’t necessarily determine that it can ultimately help you in your business needs. It will depend on how you want to present your content and what do you want your customers to do with it. Simply put, choosing the best social media relies on which platform gives wider reach and most leads for your business.

 

Source: Social Media Sign | Bigstock

The post Choosing the Right Social Media for Your Brand appeared first on About Social Media.