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Pinterest has become a sensational newcomer in the social media industry since it was launched. In fact, the online pinboard is growing faster with over 7 million unique visitors since December.

What makes Pinterest the next big thing? Its simplicity. The social media website also harnesses the power of personal referring. Furthermore, it helps a user organize and share things that they love with other people in a visually pleasing way by creating topic-specific pinboard. Aside from that, there are other creative ways on how you can use Pinterest.

Looking for Artistic or Creative Inspiration

One of the many things that Pinterest can provide is artistic or creative inspiration. Most users collect images of Do-It-Yourself handcrafts, food ideas, home decors, and many more on the online pinboard. This is a great way to organize your home and other stuff in real life. The great thing is that you can share your board and its content using the Pinterest comment function.

Creating a Collector’s Showcase

If you’re a hobbyist or an enthusiast of something interesting, you can take advantage of Pinterest as a display of your personal collections. For instance, if you love taking photos of street graffiti, you can take photos of all the street graffiti that you see in your every travel and post it on the virtual pinboard. Just make sure that you create a board for this category so that you can organize your photos. You can also create a wish list board that contains various images of the things you want to have or want to achieve.

Collecting Travel Ideas

If you plan to travel across the country or around the world, Pinterest is great place to collect travel ideas and come up with an itinerary. You can pin reviews of great restaurants, sights, and hotels, as well as create your own “Travel Bucket Lists.” You can even use the social pinboard to post your own travel photos.

Promoting a Business or Blog

Pinterest is also not an exemption when it comes to social media marketing. You can create pinboards about the types of products you sell, the businesses you offer, and even the charitable activities you support.

Just remember not to make your profile all about business. Give your audience something to follow by posting something useful such as tips or latest trends. It won’t also hurt your campaign if you share content from other relevant sources. This is similar to telling your followers that you know a lot about the niche that you want to tap.

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Because it is not as popular as Facebook, people’s initial reaction to Twitter is “no one needs to know what I’m doing” or “I don’t care what other people are doing.” What they didn’t know is that this social network can play a big role in business.

According to marketing expert Chris Brogan, Twitter is an effective communication tool that allows a business to connect with the people around them in three ways:

1. Send a short message to a number of people publicly
2. Send a short message to a specific user publicly
3. Send a short message to a specific user privately

Twitter as a Micro-blogging Site

Aside from being a social network, Twitter is also referred to as a “micro-blogging” service. That’s because you can post short updates that are limited to 140 characters.

The character limit was employed since day zero because the micro-blogging site was originally designed to make it compatible with mobile phones. In this day of online and social media marketing, Twitter can be used to provide your followers concise information immediately and in real-time. It is also a great tool to share your post with hundreds and even thousands of people.

Twitter for Business

This means that Twitter can help you build and maintain a relationship with your followers. In fact, it can help you meet potential customers or generate leads similar towhat you would do at networking event or tradeshow. However, the micro-blogging site also has other uses.

Develop and Promote Your Brand

Twitter is a great way to make your brand’s online presence, as well as establish it. When a follower mentions you, his or her followers can also see your Twitter handle, which could prompt them to check out your profile.

Promote Your Content

The same with your online branding, you can use this social media site to promote your content to your hundreds and even thousands of followers. The good thing about this is that they can easily share your posts with their friends.

Interact with Your Customers

As mentioned earlier, you can send a short message to a specific person publicly or privately without looking awkward. Imagine if you mention your followers and reply to their every messages on Facebook.

Build Relationships with Bloggers and Journalists

This also works the same with bloggers and journalists. If you’re good at connecting with them, you can even land potential PR placements to create a buzz for your brand.

Monitor What People Say About You

Twitter is also a great tool to monitor what other people say about you with the help of simple search.

The post Twitter for Business: What You Need to Know appeared first on About Social Media.

If you can’t get front row seats at this year’s New York Fashion week, Twitter can help you do just that. The social network can be your all-access guide to today’s event, as it curated a fashion guide that is complete with the “it” designers, bloggers, models, and fashion icons.

Their tweets will keep you informed on what’s happening at the show, as well as what trends are coming back in style. The fashion guide includes a list of fashion writers, designers, models, makeup artists, and hair stylists whom you can follow. As posted on Twitter’s official blog:

Get closer to the action throughout the New York Fashion Week by joining the Twitter conversation. Use the #NYFW hashtag to discover the week’s most memorable, fun, unexpected moments in real time.

To complement your Fashion Week experience, we’re also unveiling a special ‘Get started on Twitter’ page about fashion for you. Follow the accounts we suggest on this page for your go-stream of the latest fashion and design news even after Fashion Week is over.

Twitter also created the hashtag #DayInTheLife, so that users can have one place to find news, pictures, and behind-the-scenes of the show. Those who follow the hashtag will be able to see photos sitting in for makeup sessions, celebrities at after-parties, and designers in their last minute meetings and fittings.

Fashion Week 2012 on the Web

Last week, Mashable posted various tips on how you can follow the New York Fashion Week online. Aside from Twitter, the Fashion Week 2012 opened its door more widely to the public, as a number of designers are live streaming their Spring 2013 collections on YouTube, Livestream, and their respective Facebook pages. In addition, fans can preview the schedule and add shows to the Google Calendar or iCal.

For those who want a full coverage with editorial notes, you can follow the event on various fashion websites like Style.com, The Cut, Heard on the Runway, On the Runway, and Women’s Wear Daily. You can also check out the events on Tumblr, Instagram, and Pinterest. Posted below are the remaining Fashion Week events that will run starting today until September 12:

September 10, 2012

• Carolina Herrera – 10 a.m. ET
• Carlos Miele – 11 a.m. ET
• Reem Acra – 3 p.m. ET
• Marc Jacobs – 7:30 p.m. ET

September 11, 2012

• Badgley Mischka – 10 a.m. ET
• Vera Wang – 11 a.m. ET
• Jenny Packham – 1 p.m. ET
• Marc by Marc Jacobs – 3:45 p.m. ET

September 12, 2012

• Bibhu Mohapatra – 9 a.m. ET
• Michael Kors – 10 a.m. ET
• Rachel Zoe and Jeremy Scott – 1 p.m. ET
• J. Mendel – 2 p.m. ET
• Milly by Michelle Smith – 3 p.m. ET
• Anna Sui – 6 p.m. ET
• Vivienne Tam – 7 p.m. ET

The post Be in the Front Row at Fashion Week with Twitter appeared first on About Social Media.