So your business now have a Company Page in LinkedIn, the next thing you need to do is take advantage of your profile’s features to leverage your brand. One way to do this is to update your account’s status regularly. The good thing about this is that you can designate a number of employees that can do this with you. As posted on LinkedIn’s Learning Center:

Company Status Updates are posts made by the company to share anything from company news to product releases to promotions to relevant industry articles. Posts can be seen on the company’s Overview tab by any LinkedIn member or on each follower’s homepage Updates feed.

Why Only a Number of Employees can Update Your Company Status?

Originally, anyone with a valid @companyusername.com email address can make minimal edit on the company’s profile page. However, the launch of this feature only allows selected employees to administrate your business profile.

The rationale behind this limitation is unknown, but it is safe to say that choosing a small number of designated employees to work of the page can do something good on your LinkedIn marketing efforts. If you designate a small number of employees who can update your LinkedIn company page, it won’t confuse your followers as to what your business real voice is.

Furthermore, you’ll only need to train a few employees to manage your company page with you. If you’re ready to activate your company status update, just follow the simple steps below:

1. If you are a page administrator, visit your LinkedIn company page, and then click Admin Tool > Edit.
2. Under the Company Page Admins, select the “Designated Users Only.” You have to do this in order to activate your Company Status Update. If you choose “All employees” instead, the status update box will not appear on your profile.
3. After choosing the Designated Users Only, you can now select who among your network can be your page admin under “Manage Admins.” Your Company Status Update box will then appear.

Having a LinkedIn company page allows you and your employees to share information about your brand on a different platform. It also adds character to your page, although the social network is meant for a white-collar transaction. A status update allows your company page to have its voice and become more personable.

This will even help you encourage your network connection to interact on your content. In turn, this will help your posts to spread further and reach your target audience.

The post Activating Status Update for LinkedIn Company Page appeared first on About Social Media.

Earlier today, Contently released a new tool called the Portfolio+, which is designed to help writers build their own brands. Contently is an online platform that helps those brands in need to look for Web content providers. On the other hand, the website also enables freelance writers to look for clients.

What is Portfolio+ and How it Works

Portfolio+ offers a quick and simple way for full-time and freelance Web content providers to present their works that were published online. It also allows them to track their analytics, as well as see how their stories are shared on the Web.

In order to take advantage of this feature, users are asked to sign up with their Facebook account. It will then prompt them to enter a list of publications they have written for. After that, the website will automatically index the user’s published work online to create a basic profile. From there, the user can select which of his or her work will be featured on the Portfolio+ page.

Services and Features

Portfolio+ features a handful of components that will enable users to analyze how their content performs on the Internet. This feature displays statistics about the user’s write-ups, which includes the number of their published clips, number of followers on various social networks, and how many times their content was shared.

In turn, it gives the users the opportunity to feature their most shared or most commented posts on their Portfolio+ page.

What makes this feature great is that it can let users track who is plagiarizing their work. Plagiarism is a common problem among content providers. Thus, this fall, Contently will be adding a component to the Portfolio+ that will help writers get the credit due to them.

Helping Journalists Build Their Careers

Contently is not the only an online platform that allows connection between publishers and writers. There’s About.me and Flavors.me that is owned by AOL. These websites provide users with a sort of digital business cards, although they put emphasis on the summary of a user’s work experiences, rather than a portfolio of their published works.

There’s also Muck Rack that monitors what journalists tweet about. It also offers a portfolio page for writers. The difference between this website and Contently, though, is that Muck Rack requires users to manually input all of their articles. Contently, on the other hand, is automated and designed as a homepage for writers.

According to Shane Snow, co-founder of Contently, the goal of Portfolio+ is for the writers to track their work and get credit for it.

Our mission is to help journalists build their careers, build their personal brands, get more credit for their work, basically anything that we can to provide value to the new generation of journalists.

The post Portfolio+ Tool Now on Contently appeared first on About Social Media.

Advertising Inflatables

Advertising inflatables – burgers, bikes and what not – all in the sky

One of the most amazing aspects to advertising inflatables is that you can get them tailor made to meet the needs of your company.

Afraid of spending on advertising?

When times are tough, such as the tough economic times we live in, it is but natural for people to cut back on spending. But perhaps, this is not such a wise decision to make, if you are running a business – big or small, it does not matter. Fact is, successful business owners know that this is a good time to invest and make their business grow.
After all, you must understand that when you are spending money on an advertising campaign, you cannot really consider it to be an expense or a waste of money. In fact, you are making a wise investment and the more you advertise, the more money you will make.

Advertising inflatables are just what your business needs.

Whatever be your business, burgers or bikes, you can make these huge balloons tailor made to suit your business needs. This is really a great way to advertise whatever you are selling as by advertising in this way – you are getting people to take notice of your business.
Just look at it from another angle. You are walking down the road or driving by or cooking at home or busy in the office and all of a sudden you see a giant burger in the sky?

How would you react?

Definitely you are going to stop and look at the big burger in the sky. And why would you do that? Because it got your attention! After all, if you see something out of the unexpected, it definitely is going to grab your attention, of that there can be no doubt.
And this is just the case that will happen when you advertise in this way. You can be as innovative and creative as you want when you make use of these giant ad balloons to advertise your business. This is because you can get these huge balloons custom made to meet your needs.

The burger in the sky

You too can have your very own burger in the sky – as in – you can get a big balloon made, to resemble the business you have. Or if you like, you can even get balloons made in the shape of your company logo. And you can have it done in any shape, any size and any color that you desire.
By having such custom made Advertising inflatables, you can bet on it that people are going to sit up and take notice of your company.

Call 1-800-791-1445 for more information on advertising inflatables.

Advertising Inflatables Are Great for These Economic Times is a post from: Advertising Balloons

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