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For the long-time Reddit users, they have an idea how daunting it could be when viewing or saving content. It requires that users must open a lot of tabs, and move back and forth between the social aggregator site’s homepage and other websites.

Redditors, Meet the Reditr

Because of that, two students, namely Dimitry Vinogradov and David Zorychta, had decided to create Reditr. It’s like TweetDeck, but its content is coming from just one feed. However, the creators are hoping to optimize the user experience by creating a standalone app, which could completely change the way users interact with the social aggregator site.

After undergoing beta testing last summer, the site was finally launched last Monday. Reditr is a free extension client that is available for Google Chrome. It also has a standalone Windows version, while Mac users will have an iteration of the app in the near future.

As for the application’s interface, it features a column-like design that is similar to TweetDeck. In fact, Vinogradov and Zorychta said that Reditr was inspired by the Twitter app’s “simplicity and powerful column design.”

This design structure enables the user to have quick access to a staggeringly large amount of content, all easily navigated via a simple column design.

How Reditr Works

With Reditr, users can create a feed for specific or multiple subreddits, as well search queries and other user activities. The columns are updated in real time or when a new content receives an up-vote.

The application also features the display everything without the need to leave a page. All that a user needs is to hover on an individual post to preview an image, video, or link. This works the same as Reddit Enhancement Suit, although Reditr allows a user to hover over multiple subreddits at one. There’s also another option for visual subreddits like images and videos.

Aside from working like a TweetDeck for Reddit, the application has a pretty straightforward basic search and optimized advanced search functionalities. Perhaps, the only thing missing here is the ability to see which subreddits have the content which a user is searching for.

What Lies Ahead for Reditr

While Reddit is striving to become part of the social media cycle, bloggers and journalists might find a tool such as Reditr to be very useful. However, the creators pointed out that their main goal is to enhance the user experience on Reddit. As stated by a Reditr staff:

The biggest benefit of developing an application for Reddit, is that we can always depend on the Reddit community for constructive ideas as to the future of Reditr.

The post Meet Reditr: The TweetDeck for Reddit appeared first on About Social Media.

As mentioned on previous posts, you can take advantage of LinkedIn to promote your business. In fact, this business-related social media provides great tools and features that you can use to leverage your company. One of these is the LinkedIn Groups.

Good thing, there are various ways that you can do in order to promote your brand on LinkedIn Groups.

Managing Your Groups Properly

The first thing you need to consider when creating a LinkedIn Group related your business is how you’ll manage it. Approving registration manually can be a good start. That way, you can cut down the number of spammers that will join your group.

This is also a great opportunity to send in a welcome message to your new members, which could make them feel at home. When users feel that they belong to group, it will encourage them to share valuable content.

Sharing Useful Content

What makes social media a very useful tool in promoting a brand is making sharable content. With that in mind, use this feature to share interesting information to your network and LinkedIn Groups. This would add dynamics to your group, making it look less of a spammer.

In relation to this, you can also encourage your members to share their content. That way, your group can also serve as a pool of valuable content that you can also use for your business.

Engaging Your Group Members

Engaging your group members is a great way to keep them within reach. You can do this by staying in touch with them, as well as offering advice and useful information regularly. After all, your members chose to connect in order to acquire valuable content that can help them with their business. So, instead of promoting your products or services outrightly, offer your group members the information or advice that could help them and their business.

Using Other Online and Social Media Assets

In order to leverage your group and gain more members, you can use your other social media accounts to promote it. You can also mention your group in a blog post, as well as mention it to other LinkedIn Groups when joining a discussion. You can also design a badge that is linked to your group and post it on your website or official blog.

It’s important that you maintain a healthy relationship with the member of your LinkedIn Groups. That’s because they could potentially help promote your brand to their network. In turn, your business will be exposed to a relevant segment of your target market.

The post Promoting Your Brand on LinkedIn Groups appeared first on About Social Media.

For the past years, a number of startups and existing businesses took advantage of monetizing a user’s online presence. They do this by letting people link their products on blogs, social media accounts, and dedicated online shops.

In exchange, they give modest sales commissions to their “product ambassadors.” The Fancy, for example, offers 2 percent sales commission to those who will link to their website’s product pages. On the other hand, Amazon offers between 4 and 8 percent based on the product category. StyleOwner gives a whopping 10 percent cut by letting users sell its products on another online fashion boutique.

Meet Zindigo

Despite the commissions that an Internet user can get by selling products from other companies, Zindigo thinks that the cut should be bigger. That’s why they are offering 40 percent sales commission by letting users create their own Facebook storefront.

Zindigo is a startup established by two fashion industry veterans, Michael Bereck and Kareen Mallet. Bereck is a former wholesale distributor and founder of Fashion500.com, an early fashion e-commerce play. Kareen Mallet, on the other hand, was a fashion director for Neiman Marcus for 17 years.

The pair was able to raise $4 million in funding to found Zindigo, which will serve as a direct-selling platform that will operate on Facebook.

How Zindigo Works

In order to avail the 40 percent sales commissions, users will have to start their own shops as business pages on Facebook. From there, they can stock their online shop with various apparel and accessories from Kara Ross, Erickson Beamon, Isabelle Fiore, and many more.

The online direct-selling platform will initially focus on fashion, although Bereck and Mallet plans to expand their services on travel, hospitality, automotive, and entertainment. When asked why Facebook e-commerce was not able to reach its potential, Bereck commented:

Taking a website and putting it on Facebook doesn’t give a lot of added value, and it doesn’t really leverage social. We’re talking to brands with 2,000 followers on their Facebook page. They need a system that helps them get to everyone else, and that’s what we’re building.

At the moment, Zindigo has 18 employees that can be found in New York City and Palm Beach, Florida. The company takes around 15 percent cut of every sale. Aside from the individually operated storefronts, the online direct-seller will have its own Facebook store for partner brands, as well as an e-commerce consultancy.

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