Baidu SEO: Optimising for a Chinese Target Audience

As is common knowledge, the vast population of over 1 billion in China paves the way for fantastic consumerism which we Westerners should become involved with. All company’s need is to be recognised in order to succeed, and the best way to do this is through Search Engine Optimisation. However, when looking to heighten your […]

Author information

Arnold Ma

Passionate about all things digital, currently working at Qumin, London’s first Anglo Chinese Digital Marketing Agency. With offices in both London and Shanghai, Qumin provides English and Chinese SEO, PPC, Social and Analytics. Specialising in a holistic approach to online presence in China. You can also find me on Twitter and Google+

The post Baidu SEO: Optimising for a Chinese Target Audience appeared first on Search Engine Journal.

Why Relationship Marketing Trumps Content Marketing

The dream of every business is to have a loyal customer base which consistently buys its products and enthusiastically tells everyone they know to buy them, too. The world of advertising gives us lots of ways to get our message out there, but only relationship marketing lets us create true two-way communication with our customers. […]

Author information

Timothy Carter

Timothy Carter is the search & social media mind at Smash Hit Displays Trade Show Displays . When Tim isn’t telling the world about the great work his company does, he’s helping others with their social media marketing. In his free time he’s teaching his wife and kids how to rock at disc golf and ping pong.

The post Why Relationship Marketing Trumps Content Marketing appeared first on Search Engine Journal.

Important SEO Habits to Adopt for Post Panda-Penguin Era Survival

In a constantly changing SEO landscape, it is important to remain up-to-date with the changing practices and strategies of optimization. Every year, search engines like Google introduce new updates in the SERPs, thereby widely affecting the rankings of the various websites. Last year, Google launched the Knowledge Graph aimed at helping users find relevant information […]

Author information

Don Pathak

Don Pathak is the Director, SEO and Content Development at Speed Coverage, a leading independent Digital Marketing and SEO Agency. As an online marketing strategist, he has helped clients across a wide range of industries from ecommerce to retail and pharmaceutical sectors. Don has in-depth knowledge and understanding of organization management and focuses mainly on combining and integrating SEO best practices with digital marketing strategies. You can contact him on Google+ or by email.

The post Important SEO Habits to Adopt for Post Panda-Penguin Era Survival appeared first on Search Engine Journal.