“We view a behavior as more correct… to the degree that we see others performing it.” When we see someone pioneering ahead of us, we assume the actions they’re taking are safer or “more correct.” – “Influence”, Robert Cialdini At this point it is common knowledge among digital marketers that social share buttons are a critical […]
Author information
Rachel Freeman works for the Portland based SEM agency Anvil Media, Inc. She has expertise in all aspects of search engine marketing and specializes in SEO for large sites. Freeman has been responsible for the development and execution of countless search and social marketing campaigns over her time spent with Anvil.
The post Overlooked and Underappreciated: the Social Share Button Strategy by @rachel_andersen appeared first on Search Engine Journal.
