Why is Content Part of a Smart SEO Strategy? by @sujanpatel

Over the last several years, search engine optimization (SEO) has matured quite a bit. Now, it’s no longer the practice of stuffing web pages with as many carefully-placed keywords as possible and hoping that Google notices. These days, it takes a much more sophisticated and refined approach built on fresh, original content that will provide […]

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Sujan Patel

Sujan Patel is the co-founder of Single Grain, an SEO Agency based in San Francisco, CA. Single Grain specializes in helping start ups and Fortune 500 companies with their digital marketing strategy. You should follow Sujan on Twitter.

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Creating and Promoting Linkable Assets, the Ultimate Guide by @DholakiyaPratik

You know the SEO story. You produce “great, unique content.” Then you write guest posts and ask influencers for links. It’s a simple story. And it’s not a lie. It does work. But it’s not what any of the top sites on the web have done. The most successful sites on the internet do little […]

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Pratik Dholakiya

Pratik Dholakiya is Co-Founder & VP of Marketing of E2M Solutions & OnlyDesign.org. The primary focus of E2M Solutions is on content marketing and leveraging its potential to generate revenue for clients. OnlyDesign helps companies build a better web & mobile presence. You can contact him on twitter @DholakiyaPratik or by emailing at web@pratikdholakiya.com.

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Applying AIDA to Digital Marketing by @PPCJoeC

Anyone that took a marketing class in college should remember the AIDA marketing pyramid. The purpose is to give someone a basic understanding of how to target your audience correctly and how a consumer’s general decision making process works when making a purchase. Offline marketers have used the method above for decades to target their […]

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Joe Castro

Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency. He has worked at Fathom since January 2008 with a concentration in search engine marketing (SEM) and display advertising. Joe’s worked with a variety of clients across various industries including education, healthcare, e-commerce, and hospitality.

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